Tag Archives: ftc

What It Means When Network Marketers Say “Opportunity”

The word “opportunity” is a generic term for the chance to advance, better one’s economic state, health, social position, etc. However, in the context of direct selling, “opportunity,” in addition to the chance to make money, is a reference to … Continue reading

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What Are Unauthorized Medical Claims?

MLM companies and direct sellers are among the biggest sellers of health and cosmetics products in the world. Some of the largest companies are traded on the New York Stock Exchange (NYSE), such as Avon or Herbalife. Because of concerns … Continue reading

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BurnLounge Appeal Decision: Guidance on Pyramid v. Legitimate MLM and the Role of Personal Use in Pyramid Analysis- New Article at MLMLegal.com

BurnLounge Appeal Decision: Guidance on Pyramid v. Legitimate MLM and the Role of Personal Use in Pyramid Analysis By Jeffrey A. Babener © 2016 On June 2, 2014, in the case of FTC v. BurnLounge, the U.S. Court of Appeals … Continue reading

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What Regulatory Changes are Affecting Network Marketing Companies? Part One

Part One The MLM industry has, during the last 20 years, developed positive working relationships with regulatory agencies such as attorneys general and the FTC (Federal Trade Commission). There was a time, however, back in the 1970s, when the FTC … Continue reading

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New Video – Interview by the DSWA of Jeff Babener – “Legal Hotspots for Direct Selling Companies”

Nikki Keohohou with the Direct Selling Women’s Alliance (DSWA) hosts the Executive Interview Forum titled “Legal Hotspots for Direct Selling Companies.” The interviewee for this hour is Network Marketing Attorney, Jeff Babener, Editor of www.mlmlegal.com. View the video on our … Continue reading

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Quote of the Week – Future of 2014

“Looking from your perspective, what will be the most important issue, whether it be an opportunity or a threat, in the direct selling industry that will need a closer focus Next Year?” As one American troubadour notes, “money talks, but … Continue reading

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Why Do I Need an Experienced Network Marketing Attorney?

An experienced and seasoned direct sales attorney can be the single most valuable resource that a MLM company can ever utilize. Look for a professional who has represented leading direct selling companies as well as startup companies. As industry experts, … Continue reading

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MLMLegal.com Featured in September Issue of Direct Selling News

  Direct Selling News featured MLM expert attorney, Jeff Babener, editor of MLMLegal.com, in its September issue. Direct Selling News sourced the following notable article “Herbalife: What the Short Sellers Missed on the Way to the Press Conference,” written by … Continue reading

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What is “Front Loading” or “Inventory-Loading?”

Front loading is when a MLM company requires a consultant to purchase an unreasonable amount of inventory that cannot realistically be resold and/or used within a reasonable amount of time. Apart from general pyramiding accusations, the direct selling industry can … Continue reading

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The FTC Speaks out on Direct Selling

The Federal Trade Commission (FTC) is the primary federal enforcement agency for the direct selling, network marketing and multilevel marketing (MLM) industry. In its own words, here is the FTC’s advice for evaluating a direct selling opportunity: Multilevel Marketing In … Continue reading

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