Monthly Archives: December 2012

Five New Members of the Direct Selling Association

In early December, 2013, the Direct Selling Association released the approval of five new direct selling companies as members of the Association. The new members include: AnyArt (Art/Décor) Ava Anderson (Personal care) Compelling Creations (Jewelry) Jusuru (Nutritional supplements) Lindt Chocolate … Continue reading

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Relationship between MLM and the Federal Trade Commission (FTC)

A vital question that is often asked of us relates to the relationship between the direct selling, network marketing and MLM industry and the FTC. It has been a bumpy road. I can say that today it is a cooperative … Continue reading

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The Role of MLM Legal Counsel – Why Hire a MLM Attorney

People often ask us, “What is the role of an experienced network marketing, MLM or direct selling counsel?” There are very few MLM attorneys in the United States and at Babener & Associates we play a role of legal advisor … Continue reading

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Four Factors that Make a MLM Company Successful

What are the factors that make a MLM company successful? According the Jeff Babener, in the video Factors that Make a MLM Company Successful, there are four major factors to the success of a direct selling company: 1)      Compensation plans … Continue reading

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Explaining Your MLM Company to the Public: Answering the Hard Questions

By Jeffrey Babener © 2012 / 2013 www.mlmlegal.com In explaining itself to the public, press and regulators, every direct selling/network marketing company (and its distributors) should aim to describe the Company and its marketing program in the tradition of legitimacy. … Continue reading

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MLM/Direct Selling/Network Marketing: A Validated Channel of Distribution

Every once in a while, those looking at our company have questions about the legitimacy of this industry. What would be your advice on what we should say to them? MLM/Direct Selling/Network Marketing: Millions of Participants Make for a Veritable … Continue reading

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Who Should be the First Key Employee that a Company Should Hire?

Who should be the first key hire for a MLM company? This is a question often asked by company owners. And, usually companies are started by one or two individuals. In a way, you are your own first key hire, … Continue reading

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February 2013 MLM Startup Conference for MLM Executives

For more than 25 years, leading industry experts have educated the executives of starting and existing MLM, direct selling, network marketing, and party plan companies on how to structure their compensation plans, legalize their companies, recruit key employees and top-ranking … Continue reading

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How Important is Recruiting to a MLM Company’s Success?

The question is often asked, “How important is recruiting to a MLM company’s success?” The industry really is driven by a volunteer army of distributors, in a sales force that comes and goes. They come and go, not because they’re … Continue reading

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Direct Selling Wisdom – Looking into 2013

The challenges and opportunities for direct selling are many in the coming year. From the standpoint of a law firm that advises many direct selling companies,  let us identify one at the top of the “to do” list: the cloud … Continue reading

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