Author Archives: Charity

Most Requested Video of the Month – How Many Levels Deep is it Legal to Go?

MLMLegal.com’s most requested FAQ this month answered in a video by MLM expert Attorney, Jeff Babener: How Many Level Deep (in the compensation plan) is it Legal to Go? The issue of depth of levels seemed to be a major … Continue reading

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What does “opportunity” mean in the context of network marketing? Video

You hear it all the time from distributors. “Opportunity.” What opportunity? What are consultants referring to specifically? Watch the video to see what expert MLM Attorney Jeff Babener has to say. The word “opportunity” is a generic term for the … Continue reading

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New Video: If a Sales Kit or Startup Fee Is Several Hundred Dollars, Then Is This Considered “Frontloading”?

Front loading generally refers to a process in which a MLM company, or a sponsoring distributor, encourages a new distributor to purchase far more product than is commercially reasonable under the circumstances. Often the “push” is explained to the recruit … Continue reading

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The Origin and Operation of the Famous 70% Rule Explained

The 70% rule derives from the 1979 FTC Amway decision in which an administrative law judge recognized that Amway’s 70% rule helped prevent inventory loading (it is not a retailing rule). Basically, the Amway rule provided: at the time of … Continue reading

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2019 MLM Startup Conference

Do you want to see what it’s like to attend the MLM Startup Conference in Las Vegas? Have you ever considered starting your own networking marketing business and get instructed by experts in the direct selling industry? Check out this … Continue reading

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Take a Look at the Stats from the 84th MLM Conference

The registration for our Oct. 2019 conference was 65 companies and 130 individuals. It was our 84th national conference over 35 years. Here are some examples of companies that Babener & Associates has started at one on one meetings at these conferences or … Continue reading

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Happy Halloween from Babener & Associates!

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FTC vs. AdvoCare: A Teachable Moment for Direct Selling

FTC vs. AdvoCare: A Teachable Moment for Direct Selling By Jeffrey A. Babener © 2019 (First Published in World of Direct Selling)   History is Written by the Victor Ring the bells that still can ring Forget your perfect offering … Continue reading

Posted in Compliance Guidelines, Consulting, Consumer Protection, Direct Selling, Direct Selling Association, Distributor Education, Earnings Claims, For MLM Executives, FTC, Headlines, MLM, MLM Companies, MLM in the News, Network Marketing, Press Releases, Pyramid, Recruiting | Tagged , , , , , , | Comments Off on FTC vs. AdvoCare: A Teachable Moment for Direct Selling

FREE: A Focused Webinar for Startup MLM Companies Launching the MLM Startup: Essentials

An Extraordinary 150 Minute Course with Our Compliments A Focused Webinar for Startup MLM Companies Launching the MLM Startup: Essentials Complete the Information Field Below and a Link to the Hosting Page will be Sent** (**Available only to Executives of … Continue reading

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Catch up on the news: DSA Launches Independent Contractor Initiative

By Jeffrey Babener, © 2018 (First Published in World of Direct Selling) “As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect…” Metamorphosis, Franz Kafka   A Kafka experience 1996:   … Continue reading

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