Selling to your warm market is sometimes referred to as selling to your “sphere of influence.”
A warm market is loosely defined as a network of potential customers that you’ve had some previous contact or relationship with, including family, friends, co-workers, church members, club/group members, and neighbors. A cold market includes potential customers who you don’t know about you or your business such as someone you’ve met while waiting for your car to be cleaned. Selling to your warm market is sometimes referred to as selling to your “sphere of influence.”
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