Success in Creating a Direct Selling Company – Four Initiatives to Help MLM Executives

In the March 2013 issue of Direct Selling News Mark Pentecost, Founder and CEO of *It Works! Global, discussed how he and his team created a mission to grow the company to $100 million in 2012. Not only did the company reach its goal of $100 million in sales, but it did so in seven months instead of twelve months. Mr. Pentecost credits a unifying force of people who all believed in being a part of something bigger. Mr. Pentecost credits the following initiatives to the company’s success:

1)      Creating a culture of team members who were “passionate, driven, unified”

2)       Staying focused on their goal and avoiding a “copycat” mentality

3)      Empowering their team members by providing them with innovative and unique products

4)      Offering their prospects and customers a “unique selling proposition” and a unified message

At the end of 2012, It Works! Global the company more than doubled its success, reaching over $200 million in sales.

The Direct Selling News article titled “One Decision to $100 Million… and Then Some” can be found here.

* and its sister websites do not endorse It Works! Global.

Additional articles written on how to succeed in MLM are available at:

Passion for Your Business: A Confidential Message to MLM Executives

Passion in Your Business

MLM Consulting: How to Build A Successful Direct Selling Business

Starting Your MLM Company: why They Work- Why They Fail

MLM Presentations: 27 Secrets to Success!

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And, as always, visit, the best MLM resource on the web. The next Starting and Running the Successful MLM Company Conference will be here before you know it! On May 16th and 17th, 2013 we are hosting the MLM Conference for the 25th year! This is now our 64th annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener. Call 503-226-6600 or 800-231-2162 to register. (Can’t make this event? Keep an eye out for our October and February conferences as well.)



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