In the March 2013 issue of Direct Selling News Mark Pentecost, Founder and CEO of *It Works! Global, discussed how he and his team created a mission to grow the company to $100 million in 2012. Not only did the company reach its goal of $100 million in sales, but it did so in seven months instead of twelve months. Mr. Pentecost credits a unifying force of people who all believed in being a part of something bigger. Mr. Pentecost credits the following initiatives to the company’s success:
1) Creating a culture of team members who were “passionate, driven, unified”
2) Staying focused on their goal and avoiding a “copycat” mentality
3) Empowering their team members by providing them with innovative and unique products
4) Offering their prospects and customers a “unique selling proposition” and a unified message
At the end of 2012, It Works! Global the company more than doubled its success, reaching over $200 million in sales.
The Direct Selling News article titled “One Decision to $100 Million… and Then Some” can be found here.
*MLMLegal.com and its sister websites do not endorse It Works! Global.
Additional articles written on how to succeed in MLM are available at:
Passion for Your Business: A Confidential Message to MLM Executives
MLM Consulting: How to Build A Successful Direct Selling Business
Starting Your MLM Company: why They Work- Why They Fail
MLM Presentations: 27 Secrets to Success!
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