by Jeffrey A Babener
(First Published in World of Direct Selling)
Everything dies baby, that’s a fact.
But maybe everything that dies someday comes back.
Bruce Springsteen, Atlantic City
By Jeff Babener, Copyright 2017
What a difference a year makes. In a well-received presentation to the November, 2017 DSA Regulatory Conference, FTC Acting Chairperson, Maureen Ohlhausen, struck a totally different tone in regard to forward looking FTC enforcement policy on direct selling, contrasted with the October, 2016 presentation of former FTC Chairperson, Edith Ramirez.
2016: Ramirez: We are the regulator, new rules to live by, just live with it, it’s our way or the highway…
2017: Ohlhausen: We are all in this together…we are all stakeholders…let’s work together for the benefit of both, fostering the success of an entrepreneurial and small business direct selling industry, and protecting the security of consumers.
Came floating on a lemon leaf
Flying in on a jasmine wind
The Band’s Visit, Broadway Show, 2017
What happened? Why the rapprochement? Why the goodwill? Will it take hold? Well, it’s a guess, but there are many factors: Continue reading