The Direct Selling Association released the MLM statistics for direct sellers for 2015. The numbers are riveting:
- 2 million people were involved in direct selling in the U.S. during 2015.
- Those people sold an estimated $36.12 billion dollars in retail sales, an increase of 4.8% from 2014.
- 2015 revenues were higher than any other year in history.
In 2014, 18.2 million people were involved in direct selling. In 2015, that number increased by 11% to 20.2 billion people. Of those people, 28.2% were between the ages of 35 and 44. 24.9% were between the ages of 44 and 54. 20.5% of those involved were between the ages of 25 and 34. Women represent 77.4% of participates, while men represent 22.6% in 2015.
The direct selling industry continues to grow. In 2014, U.S. retail sales were $34.47 billion, and in 2015, that number increased by 4.8% to $36.12 billion. The highest sales in product group belongs to wellness products, at 12 billion dollars in 2015, around 10 billion in 2014, and roughly 9 billion in 2013. Services were the second major group of products sold with roughly 8 billion in 2015.
Geographically, the South held the highest sales at 35.7%. The West held 26.2%. The Midwest held 20.3% and the Northeast 17.5%.
Read the detailed charts for yourself at the DSA’s website.
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