Did you know that over *18 million people in the United States alone were involved in direct selling in 2014? The estimated sales of these people are $34.5 billion, which is up 5.5% from 2013. Here are some statistics about the industry, overviewing 2014:
- In 2009, 16.1 million people were involved in direct selling, compared to 15.8 million in 2010, 15.6 million in 2011, 15.9 million in 2012, 16.8 million in 2013, and 18.2 million in 2014. The increase was 8.3% from 2013 to 2014.
- In 2014, 74.4% of company distributors were women, and 25.6% were men. In 2013 that number was 74.2% for women, 25.8% for men, and in 2012, 76.6% were women and 23.4% were men.
- U.S. retail sales were $34.47 billion in 2014, $32.67 in 2013, and $31.63 in 2012.
- In 2014, 71.5% of direct sales were person-to-person, 22.4% were party plan, and 6.1% were other. Compared to 2013 when 70.2% were person-to-person and 22.5% were party plan.
- 30% of sales in 2014 were in the wellness product group. Personal care was around 15%. Services were around 22%.
- The highest sales by region goes to the South, were 37.4% of goods and services were sold. The West sold 24.3%. And, the Midwest came in third at 20.5%
The MLM industry held consistent and increasing growth from 2013 to 2014. I bet you’re thinking, “Geez! Where’s my piece of that pie!”
*Information sourced from www.dsa.org.
