RESULTS: DSA’s Annual Growth & Outlook Survey

The Direct Selling Association (DSA) recently released the results of its Annual Growth & Outlook Survey, showing that U.S. direct sales increased from $28.56 billion in 2010 to $29.87 billion in 2011, a 4.6 percent increase. The report showed that the direct selling industry grew faster than the overall U.S. economy (growing at 3.9 percent GDP).

Highlights of the report concluded:

  • Direct sales increased 4.6 percent to $29.87 billion
  • Salesforce sized at 15.6 million sellers in the US
  • Direct selling market outpaces growth in gross domestic product (GDP) by 0.7 percent

The Annual Growth & Outlook Survey went on to report:

Nearly half of U.S. direct selling companies experienced sales growth and another 14 percent remained flat.

Smaller direct selling companies (those with annual retail sales under $3 million) fared best with 66.7 percent showing growth, and an average retail sales increase of about 30 percent…

The U.S. was ranked as the top direct selling market in the world with 20 percent of worldwide sales in 2011. Japan came in second with $23.9 billion (16 percent) followed by China with $16.3 billion (11 percent), South Korea at $12.8 billion (eight percent) and Brazil at $12 billion (eight percent)…

Global direct sales increased 10 percent from $139.7 billion in 2010 to $153.7 billion in 2011…

To view the DSA’s press release click here. For additional information on the direct selling industry, be sure to visit – the best MLM resource on the web – and – where you can follow Attorney Jeffrey Babener on his social networks, watch videos, read his lighthearted blog, preview and order books and DVDs, and much more.

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