What races make up direct sellers? Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which provided statistics for the percentage of direct sellers according to race for 2010.
White non-Hispanic: 73.5%
Black or African American: 7.1%
Asian or Pacific Islander: 3.1%
American Indian/Alaska Native: 0.5%
In 2010, according to the US Census (the 2010 Growth and Outlook Survey):
White non-Hispanic: 63.8%
Black or African American: 12.6%
Asian or Pacific Islander: 4.9%
American Indian/Alaska Native: 0.9%
Additional data on direct sellers can be found at mlmlegal.com. In particular, the webpages An Overview of an Exciting Industry and Hard Facts about a Growing Industry provide additional statistical information. You can also visit mlmattorney.com‘s blog for statistical information.