Every company that is serious about direct selling has tried to figure out the best way for consultants to use social media, such as Facebook and Twitter. Companies are trying to develop rules protocol for their consultants on the web. Many network marketing companies decided long ago that it was not in their interest – not compatible with direct selling – to have their distributors offering products at shopping sites such as Ebay and Amazon.
Because network marketing is a person-to-person business, most companies feel as though the personal relationships developed by distributors are undermined if mass merchandising or retail sales replace direct selling. However, social networking websites are communication tools. The industry has faced the question as to whether social networking is a true communication tool or a recruiting tool.
The fact that social networking is anonymous and impersonal makes it questionable as to whether it’s a valuable business building tool.
Social networking certainly won’t enable consultants to gain instant success by simply creating a Facebook page and inviting “friends.” A social media account doesn’t instantly promise a large sales organization, although occasionally it can help grow a consultant’s business. Social media is a clever tool for staying in contact with customers and potential customers; therefore, MLM companies are still adjusting to the flood that is social networking.
Be sure that you read your company’s policies and procedures to understand your rights regarding the of use your social networking accounts for business.
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