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A Focused Webinar for Startup MLM Companies Launching the MLM Startup: Essentials




An Extraordinary 150 Minute Course with Our Compliments

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(**Available only to Executives of MLM Startup and Existing Companies.)

A 150 minute MLM Startup Webinar with five leading Experts in the Direct Selling Industry

Sponsor and Chair: and Babener & Associates

Conference Chairperson: Jeff Babener, Babener & Associates

Babener & Associates Law Firm

Conference Co-Chair: Michael Sheffield, The Sheffield Group

Learn from the professionals who have been behind hundreds of companies..

….and those who have advised (and started many), including Avon, Herbalife, Amway, NuSkin, USANA, Melaleuca, Nerium, Excel Telcom, ACN, Team National, Shaklee, etc.

  • About the industry and succeeding in our current business environment.
  • Being successful, but staying in business in our regulatory environment.
  • Compensation Plans in today’s direct selling environment.
  • Stages of MLM Startup Development.
  • What to look for in a technology provider
  • What is the driving foundation of success.
  • Directions in Technology.
  • Competing with the Amazon experience and the Gig economy opportunities.
  • Recruiting leaders and distributors.
  • What successful distributors are looking for in a company.
  • Panel of Experts discuss the most frequently asked questions about MLM Startup
  • About the Webinar Chair:

Jeffrey A. Babener, of Portland, Oregon,, is the principal attorney in the law firm of Babener & Associates. He represents leading U.S. and foreign companies in the direct selling industry. He has been a key advisor to such companies as Avon, Herbalife, Discovery Toys, Nikken, Shaklee NuSkin, Excel, Usana, Fuller Brush, Cell Tech, Enagic, Sunrider, Melaleuca, Nerium International, etc. He is a frequent lecturer and has been interviewed on the industry, and published, in such publications as Money, Inc., Atlantic Monthly, Success, Entrepreneur, Kiplinger’s Personal Finance, Home Office Computing, Business Start-Ups, Direct Selling News Magazine, and Money Maker’s Monthly. He is editor of the industry publication, Direct Sales Legaline. Mr. Babener is also the author of the books; Tax Guide for MLM/Direct Selling Distributors, Network Marketer’s Guide to Success, The MLM Corporate Handbook, Network Marketing: Window of Opportunity, and Network Marketing: What You Should Know (used as the college curriculum textbook at Utah Valley State course on network marketing). He is editor of one of most frequented network marketing educational web sites, . He has served as Chair of more than 70 national conferences on starting and running the direct selling company. He serves on the Lawyers Council and Government Relations Committees of the Direct Selling Association (DSA), and he has served as General Counsel and on the board of the MLMIA (Multilevel Marketing International Association). He has lectured at major industry trade meetings and at such educational institutions as the Univ. of Illinois, University of Texas, University of Houston, etc. He is a graduate of the University of Southern California Law School where he served as an editor of the USC Law Review, followed by the appointment as a law clerk to Hon. David Williams, U.S. District Court for the Central District of California.

A number of Babener & Associates client companies have been success stories over the last several decades, including several billion dollar and NYSE companies such as Avon, Herbalife, NuSkin, Usana. Other successful companies, to which the law firm has provided varying level of advisory, have included Melaleuca, Nikken, Enagic, Discovery Toys, Amazon Herbs, TriVita, Nerium International, Shaklee, PrePaid Legal, Tupperware, Primerica, Arbonne, Longaberger, Excel Communications, ACN, etc. 

Mr. Babener has served as lead trial counsel for multiple cases on direct selling throughout the U.S. Further background material on direct selling will be found at the website,, where he is editor.

Babener & Associates law office represents the owners of direct selling, network marketing, multilevel marketing companies.

About the Webinar Co-Chair:

Michael L. Sheffield is Chairman and CEO of The Sheffield Group Inc., a full service direct sales consulting firm and Chairman Emeritus of the Multi Level Marketing International Association. The Sheffield Group ( specializes in start up operations, compensation plan development, distributor recruiting systems and sales tools. The firm also consults on new product concept development including positioning, pricing strategies, marketing and product sales strategies. The Sheffield Group has assisted in over 800 direct selling company start-ups, including 23 of the top 100 MLM/Party Plan companies in the world. In addition, Mike has assisted in numerous special projects for many of the industry’s most prestigious direct selling, MLM and party plan companies. He has been a frequent lecturer on launch strategies for MLM companies at various industry conferences as well as the Schools of Business at Arizona State University, UC Berkley, University of Cincinnati, California Lutheran University, Anderson University and others. He was selected to make a special presentation on behalf of MLM at the Harvard Business School Association symposium. Mike is nationally respected as a leading compensation plan design expert and on the special staff teaching the subject at the University of Illinois at the Chicago Network Marketing Seminar. He has co-authored numerous academic papers on MLM presented at various academic conferences. He has served as sponsor and chief coordinator of various academic/corporate MLM conferences at the University of Texas, El Paso (UTEP). His contributions to these academic conferences earned him the honor of being the subject of a feature article in Success Magazine. Mike has been the MLM Expert for Entrepreneur Magazine and a contributor to the Entrepreneur Magazine training manual teaching how to start a successful MLM company. He can be contacted at

About our Webinar Panelists:

Jerry Reynolds, is founder and President of Trinity Software of Dallas, Texas. Trinity is a leading technology solutions provider to network marketing companies. Trinity has decades of experience providing needed guidance, resources and online platforms for MLM startup companies.

Robert Proctor is President of MultiSoft Corporation, a veteran provider of MLM Software to the Network Marketing Industry for over 25 years. With offices in the USA, Europe and Asia MultiSoft Corporation provides turn-key and custom MLM software packages from start-ups to mature companies with a focus on “Internationalized” MLM software. Robert has worked with hundreds of companies around the globe and has been involved in nearly every aspect the network marketing industry for 16 years as a developer, designer, distributor, owner, operator and provider to the industry. Robert has built down-line organizations exceeding 50,000 customers and 6,000 distributors. Robert has a diverse background that includes public speaking, radio & television, advertising and marketing, business law, accounting & finance, banking, sales, customer service, compensation plan evaluation, network operations, programming, design and management.

Robert Butwin, of Santa Rosa, California, is the consummate MLM professional. He has built and led large distributor organizations. He is highly respected in the MLM corporate community and juggles his distributor schedule with duties as a mentor on recruiting to corporate management of many leading companies. He is the author of the highly acclaimed Street Smart Networking, available in bookstores everywhere.

Complete the Information Field Below and a Link to the Hosting Page will be Sent**

(**Available only to Executives of MLM Startup and Existing Companies.)


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