Some network marketing companies get creative with their consultant titles by calling them coaches, chocolatiers, guides, and ambassadors.
Generally, distributors, consultants, representatives, independent business owners (IBOs), member, etc. all describe a salesperson who sells products for a direct selling company. Although, it is common for party plan companies to use more artistic names such as stylist, artist, beauty consultant, etc.
In typical network marketing companies, IBOs are generally titled more generically, with titles such as distributors, associates, and independent sales representatives.
Party plan companies usually use a group (or party) selling approach, whereas network marketing companies use a person-to-person model.
Some MLM companies get creative with their consultant titles by calling them coaches, chocolatiers, guides, and ambassadors.
The title of a distributor doesn’t really matter; although it is important, from a legal standpoint, to use the term “independent” in front of the title, to assure proper independent contractor status.
Visit www.mlmlegal.com and www.mlmattorney.com for more information on the network marketing industry.
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