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Category Archives: FTC
Does Celebrity Involvement Spell Success for an MLM Company?
It is not mere celebrity association that determines success for an MLM company. Too often celebrities with branded names are merely cashing in on their celebrity status. They have no real interest in the product(s) or lives of the distributors. … Continue reading
Posted in Direct Selling, Endorsements, FTC, Home-Based Business, MLM, Network Marketing, Party Plan, Testimonials, Videos
Tagged celebrities, endorsements, ftc, mlm, network marketing, party plan, Testimonials
Comments Off on Does Celebrity Involvement Spell Success for an MLM Company?
The FTC Final Business Opportunity Rule – Still Work to do for the Direct Selling Industry
On March 1, 2012, a three decade rulemaking process of the FTC (Federal Trade Commission) will result in the implementation of the final FTC Business Opportunity Rule. Although the FTC’s summary of the Rule explicitly states that it is not … Continue reading
Posted in Direct Selling, FTC, Law Cases, Legal, MLM, Uncategorized
Tagged babener, direct selling, ftc, law, legal, mlm, opportunity rule
Comments Off on The FTC Final Business Opportunity Rule – Still Work to do for the Direct Selling Industry
