Category Archives: MLM

The Origin and Operation of the Famous 70% Rule Explained

The 70% rule derives from the 1979 FTC Amway decision in which an administrative law judge recognized that Amway’s 70% rule helped prevent inventory loading (it is not a retailing rule). Basically, the Amway rule provided: at the time of … Continue reading

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2019 MLM Startup Conference

Do you want to see what it’s like to attend the MLM Startup Conference in Las Vegas? Have you ever considered starting your own networking marketing business and get instructed by experts in the direct selling industry? Check out this … Continue reading

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Take a Look at the Stats from the 84th MLM Conference

The registration for our Oct. 2019 conference was 65 companies and 130 individuals. It was our 84th national conference over 35 years. Here are some examples of companies that Babener & Associates has started at one on one meetings at these conferences or … Continue reading

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Happy Halloween from Babener & Associates!

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FTC vs. AdvoCare: A Teachable Moment for Direct Selling

FTC vs. AdvoCare: A Teachable Moment for Direct Selling By Jeffrey A. Babener © 2019 (First Published in World of Direct Selling)   History is Written by the Victor Ring the bells that still can ring Forget your perfect offering … Continue reading

Posted in Compliance Guidelines, Consulting, Consumer Protection, Direct Selling, Direct Selling Association, Distributor Education, Earnings Claims, For MLM Executives, FTC, Headlines, MLM, MLM Companies, MLM in the News, Network Marketing, Press Releases, Pyramid, Recruiting | Tagged , , , , , , | Comments Off on FTC vs. AdvoCare: A Teachable Moment for Direct Selling

Catch up on the news: DSA Launches Independent Contractor Initiative

By Jeffrey Babener, © 2018 (First Published in World of Direct Selling) “As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect…” Metamorphosis, Franz Kafka   A Kafka experience 1996:   … Continue reading

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New Video – If I’m a New Distributor Then Should I Focus My Selling In Areas Where Other Distributors Are Successful Or Should I Focus On Untouched Territory?

If I’m a New Distributor Then Should I Focus My Selling In Areas Where Other Distributors Are Successful Or Should I Focus On Untouched Territory? Watch this video by expert MLM Attorney, Jeff Babener, for the answer to this complex … Continue reading

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New Video – What to Expect Working in Network Marketing

A Conversation with Jeff Babener Video Series: Multilevel marketing is a mature, professional industry. Choose a company with a good training program. There is an abundance of opportunity in this industry. As in any business, do your homework. Doctors, dentists, … Continue reading

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AdvoCare Abandons MLM: Uncertainty Returns to Direct Selling

By Jeffrey Babener, © 2019 (First Published in World of Direct Selling) The Answers are in the Shadows   In a legendary exchange about the genius of his music, Mozart noted that, if you are looking for the real music, you … Continue reading

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Jeffrey Babener Interview on Tom Chenault Show

Expert MLM Attorney, Jeff Babener, joins The Tom Chenault Show to discuss the current trends in the direct selling industry. The Tom Chenault Show – December 2017 – Check out the Podcast

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