Monthly Archives: July 2012

Percent of Sales, Direct Sellers and Firms by Type of Company Compensation Plan

Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which provided statistics for the percentage of sales, direct sellers and firms by type of company compensation plan for 2010. In 2010, 95.4 percent of … Continue reading

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Percentage of Direct Sellers by Race in the United States

What races make up direct sellers? Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which provided statistics for the percentage of direct sellers according to race for 2010. In 2010: White non-Hispanic: 73.5% … Continue reading

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Statistically, the Majority of Direct Sellers are Women

According the the Direct Selling Association‘s (DSA) recently released 2011 Fact Sheet [PDF] on U.S. Direct Selling, in 2011 the majority of direct sellers are women. Here are the statistics released by the DSA: In 2008, 86.4 percent of direct … Continue reading

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Percent of Sales by Major Product Group in the Direct Selling Industry

The Direct Selling Association (DSA) recently released its 2011 Fact Sheet that provided some interesting statistics about the direct selling industry. For instance, it is exciting that, in the United States, home and family care products were the most popular … Continue reading

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The WFDSA Explains: What is Direct Selling?

The World Federation of Direct Selling Associations (WFDSA) explains exactly what is direct selling, briefly illustrating that direct sales describes a person-to-person marketing strategy, its history and more…

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