Tag Archives: endorsements

D-Day: Direct Selling v. FTC

Posted on June 26, 2012 by Charity

A Resilient Industry Fights Back The assault was not on the beaches of Normandy, but nonetheless thousands of direct selling distributors and scores of direct selling companies scaled the cliffs of the FTC’s regulatory bunker to knock out the imminent … Continue reading →

Posted in Consulting, Direct Selling, Distributor Education, Endorsements, FTC, Home-Based Business, Legal, MLM, MLM Articles, MLM in the News, Network Marketing, Party Plan, Personal Use, Products, Pyramid, Recruiting, Testimonials | Tagged , , , , , , , , , , , , , | Comments Off on D-Day: Direct Selling v. FTC

What do I do if my Company has heard from the FTC about Product Claims?

Posted on May 15, 2012 by Charity

Long ago, the federal government passed the FTC Act. The intention of the Act was to prevent deceptive practices in the marketing of products and services. The basic legislation was fairly straight forward and broad in its language. Since then, … Continue reading →

Posted in Direct Selling, Distributor Education, Endorsements, FTC, Home-Based Business, Legal, MLM, Network Marketing, Party Plan, Testimonials | Tagged , , , , , , | Comments Off on What do I do if my Company has heard from the FTC about Product Claims?

Does Celebrity Involvement Spell Success for an MLM Company?

Posted on May 11, 2012 by Charity

It is not mere celebrity association that determines success for an MLM company. Too often celebrities with branded names are merely cashing in on their celebrity status. They have no real interest in the product(s) or lives of the distributors. … Continue reading →

Posted in Direct Selling, Endorsements, FTC, Home-Based Business, MLM, Network Marketing, Party Plan, Testimonials, Videos | Tagged , , , , , , | Comments Off on Does Celebrity Involvement Spell Success for an MLM Company?