Two out of the Top 100 Direct Selling Companies offer Financial Services

Out of Direct Selling News (DSN) list of the Top 100 Direct Selling Companies in the World, surprisingly, only two in the list offer financial services. Mainly, the list of the direct selling global leaders is comprised of companies that sell cosmetics, fashion, jewelry, apparel, wellness and nutritional, and personal care products. In many cases, direct selling companies sell a variety of products, everything from food to home decor.

Who are the two global leaders that sell financial services? Primerica Financial Services and Market America.

Primerica comes in at 11th place as a global leading direct selling company, with $1.1 billion in net sales in 2011. Here are the company’s statistics, provided by DSN:

11. Primerica Financial Services Inc.

2011 Net Sales: $1.1 billion
Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.

2010 Rank: 11
2010 Net Sales: $1.3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Financial services
Markets: 5
Salespeople: 90,000
Employees: 2,000
Headquarters: Duluth, Ga.
Executives: John Addison and Rick Williams
Year Founded: 1977
Stock Symbol: PRI—NYSE

Market America comes in at 25th place as a global leading direct selling company, with $462 million in net sales in 2011. Market America doesn’t offer just financial services, but an array of products. Here are the company’s statistics, provided by DSN:

25. Market America Inc.

2011 Net Sales: $462 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $3.8 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines.

2010 Rank: 30
2010 Net Sales: $416 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Health and nutrition, anti-aging, cosmetics, personal care, weight management, financial services, home and garden, pet care, telecommunications, Internet, auto care
Markets: 6
Salespeople: 180,000
Employees: 650
Headquarters: Greensboro, N.C.
Executive: JR Ridinger
Year Founded: 1992

For a list of all (not just the top 100) direct selling, network marketing, MLM, and party plan companies, visit

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