network markting – MLM, Network Marketing, Direct Selling News, Videos, Articles, Legal Updates, and More. https://mlmlegal.com/MLMBlog From Multilevel Marketing Attorney and Business Consultant, Jeff Babener. Run, Learn & Get Lost at MLMLegal.com Sat, 07 Mar 2020 15:31:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.25 Paying Commissions on Sales Tools, Sales Kits, and Training Materials……No! https://mlmlegal.com/MLMBlog/paying-commissions-on-sales-tools-sales-kits-and-training-materialsno/ https://mlmlegal.com/MLMBlog/paying-commissions-on-sales-tools-sales-kits-and-training-materialsno/#comments Thu, 03 Jan 2013 17:59:48 +0000 http://mlmlegal.com/MLMBlog/?p=315 We often hear the question, “Can we pay commission on sales tools, sales kits, and training materials?” The definitive answer is NO! This isn’t appropriate. Think about it, if a company paid commissions on sales tools and training then, conceivably, … Continue reading

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We often hear the question, “Can we pay commission on sales tools, sales kits, and training materials?” The definitive answer is NO! This isn’t appropriate. Think about it, if a company paid commissions on sales tools and training then, conceivably, no one in the company would ever have to sell the company’s products or services. Everyone would make money only by selling sales tools and training materials. This has all the elements of a pyramid, head-hunting recruitment scheme.

Therefore, the proper advice given to companies is that you should only pay commissions on the sale of products or services that are sold to the public. You should not be paying commissions relating to the sale of sales aids or training materials.

The following articles may also prove helpful to MLM business owners:

MLM Law in 50 States

Is it Appropriate to Pay Commissions on Sales Tools and Training? [Video]

Selling Sales Tools

For more information, be sure to visit www.mlmlegal.com – the best MLM resource on the web – and www.mlmattorney.com.

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New Video: Earnings Claims and Consumer Protection Laws https://mlmlegal.com/MLMBlog/new-video-earnings-claims-and-consumer-protection-laws/ Fri, 05 Oct 2012 21:30:08 +0000 http://mlmlegal.com/MLMBlog/?p=248 Attorney Jeff Babener released a new video titled Earnings Claims and Consumer Protection Laws. In an MLM company compliance training session, he discusses why the states, such as Oregon, Florida, Ohio, etc., treat potential distributors as “consumers” of a business … Continue reading

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Attorney Jeff Babener released a new video titled Earnings Claims and Consumer Protection Laws. In an MLM company compliance training session, he discusses why the states, such as Oregon, Florida, Ohio, etc., treat potential distributors as “consumers” of a business opportunity in the context of earnings claims.

 

 

 

In other words, Attorney Babener answers the question: Are distributors allowed to make earnings claims? For instance, can a distributor tell a prospective distributor that they will make a specific amount of money selling a product of service upon joining the company? The video, Compliance Training Session – Earnings Claims and Consumer Protection Laws, answers this question and more.

If you’re looking for related content, the video The Difference Between MLM Earnings Calculators and Earnings Claims will prove helpful.

And, as always, you can always  visit www.mlmlegal.com for a plethora of information on the direct selling industry.

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Video – The Difference Between a Pyramid Scheme and Legitimate MLM https://mlmlegal.com/MLMBlog/video-the-difference-between-a-pyramid-scheme-and-legitimate-mlm/ Thu, 04 Oct 2012 22:30:55 +0000 http://mlmlegal.com/MLMBlog/?p=246 More new videos are posted at MLMLegal! Check out the new video From a Legal Perspective: The Difference Between a Pyramid Scheme and Legitimate MLM. This video and more can be found directly on our homepage. There are many ways … Continue reading

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More new videos are posted at MLMLegal! Check out the new video From a Legal Perspective: The Difference Between a Pyramid Scheme and Legitimate MLM. This video and more can be found directly on our homepage.

There are many ways to determine the difference between a legitimate direct selling company, such as Avon, Mary Kay, Tupperware, or Amway and an illegal pyramid scheme.

Learn how to tell the difference yourself by watching expert MLM Attorney Jeff Babener’s new video From a Legal Perspective: The Difference Between a Pyramid Scheme and Legitimate MLM.

And, to learn more about how to spot the red flags that often occur in the MLM industry, read the articles “Is This a Pyramid or a Legitimate MLM?” and “Network Marketing Legal Issues.”

You can also Run, Learn and Get Lost at MLMLegal.com.

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The $100M Club – Direct Selling Companies Making Upwards of $100 Million https://mlmlegal.com/MLMBlog/the-100m-club-direct-selling-companies-making-upwards-of-100-million/ Tue, 02 Oct 2012 22:50:08 +0000 http://mlmlegal.com/MLMBlog/?p=243 The Direct Selling News‘ (DSN) list of the Top 100 Direct Selling Companies in the World includes the companies that are in the 100 million in net sales (2011) club. Below are the MLM, direct selling, network marketing, party plan … Continue reading

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The Direct Selling News (DSN) list of the Top 100 Direct Selling Companies in the World includes the companies that are in the 100 million in net sales (2011) club. Below are the MLM, direct selling, network marketing, party plan companies that are believed to net $100 million in sales.

Visit mlmlegal.com or mlmattorney.com for more information on the direct selling industry.

Aerus Holdings Inc. LLC USA Lux International Switzerland
Ardyss International USA Melaleuca Inc. USA
Bofrost Germany Miki Corp. Japan
Cambridge Weight Plan United Kingdom MonaVie LLC USA
CUTCO Cutlery (Vector Marketing) USA Naturally Plus Co. Ltd. Japan
Deesse Switzerland NSA Juice Plus+ USA
Diana Co. Ltd. Japan Omnilife Mexico
Eismann Germany Pola Inc. Japan
ERINA Co., Inc. Japan Premier Designs USA
Forever Living Products USA Stampin’ Up! USA
Four Leaf Japan Co./Forifu Japan Japan Stella & Dot USA
Infinitus China Sunrider USA
Jewels by Park Lane USA SwissJust Switzerland
Kirby Company USA Tahitian Noni International USA
K-Link Malaysia Tiens/Tianshi China
Koyo-sha Japan Unicity Networks International USA
LegalShield USA Winalite China
LG Household & Health Care South Korea XANGO USA
lia sophia USA Yakult Honsha Co. Ltd. Japan
Longaberger Co. USA Yofoto China

Visit us at www.mlmlegal.com to learn more.

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Two out of the Top 100 Direct Selling Companies offer Financial Services https://mlmlegal.com/MLMBlog/two-out-of-the-top-100-direct-selling-companies-offer-financial-services/ Fri, 28 Sep 2012 18:06:54 +0000 http://mlmlegal.com/MLMBlog/?p=241 Out of Direct Selling News‘ (DSN) list of the Top 100 Direct Selling Companies in the World, surprisingly, only two in the list offer financial services. Mainly, the list of the direct selling global leaders is comprised of companies that … Continue reading

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Out of Direct Selling News (DSN) list of the Top 100 Direct Selling Companies in the World, surprisingly, only two in the list offer financial services. Mainly, the list of the direct selling global leaders is comprised of companies that sell cosmetics, fashion, jewelry, apparel, wellness and nutritional, and personal care products. In many cases, direct selling companies sell a variety of products, everything from food to home decor.

Who are the two global leaders that sell financial services? Primerica Financial Services and Market America.

Primerica comes in at 11th place as a global leading direct selling company, with $1.1 billion in net sales in 2011. Here are the company’s statistics, provided by DSN:

11. Primerica Financial Services Inc.

2011 Net Sales: $1.1 billion
Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.

2010 Rank: 11
2010 Net Sales: $1.3 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Financial services
Markets: 5
Salespeople: 90,000
Employees: 2,000
Headquarters: Duluth, Ga.
Executives: John Addison and Rick Williams
Year Founded: 1977
Stock Symbol: PRI—NYSE
www.primerica.com

Market America comes in at 25th place as a global leading direct selling company, with $462 million in net sales in 2011. Market America doesn’t offer just financial services, but an array of products. Here are the company’s statistics, provided by DSN:

25. Market America Inc.

2011 Net Sales: $462 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $3.8 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines.

2010 Rank: 30
2010 Net Sales: $416 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Health and nutrition, anti-aging, cosmetics, personal care, weight management, financial services, home and garden, pet care, telecommunications, Internet, auto care
Markets: 6
Salespeople: 180,000
Employees: 650
Headquarters: Greensboro, N.C.
Executive: JR Ridinger
Year Founded: 1992
www.marketamerica.com

For a list of all (not just the top 100) direct selling, network marketing, MLM, and party plan companies, visit mlmlegal.com.

Visit us at www.mlmlegal.com to learn more.

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MLMLegal.com and Babener & Associates Announces Its 62nd National Starting and Running the Successful MLM Company Conference https://mlmlegal.com/MLMBlog/mlmlegal-com-and-babener-associates-announces-its-62nd-national-starting-and-running-the-successful-mlm-company-conference/ Fri, 21 Sep 2012 22:59:24 +0000 http://mlmlegal.com/MLMBlog/?p=230 MLMLegal.com and Babener & Associates September 18th, 2012 Press Release Announces our 62nd Annual MLM Startup Conference. Read it in full right here and online: MLMLegal.com and Babener & Associates Announces Its 62nd National Starting and Running the Successful MLM … Continue reading

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MLMLegal.com and Babener & Associates September 18th, 2012 Press Release Announces our 62nd Annual MLM Startup Conference. Read it in full right here and online:

MLMLegal.com and Babener & Associates Announces Its 62nd National Starting and Running the Successful MLM Company Conference

The Conference Will be Held October 25th and 26th, 2012, Which is Quickly Approaching!

PORTLAND, Ore., Sept. 18, 2012 (GLOBE NEWSWIRE) — For more than 25 years, leading industry experts have educated the executives of starting and existing MLM, direct selling, network marketing, and party plan companies on how to structure their compensation plans, legalize their companies, recruit key employees and top-ranking distributors, develop business models, generate leads, fund their business, establish their website and technology platforms, better understand the direct selling industry, and so much more.

The next MLM Startup Conference takes place October 25th& 26th, 2012 in Las Vegas. View the conference flyer page at http://www.mlmlegal.com/srs2.html to learn more.

This is the original MLM Startup Conference – responsible for launching many industry-leading companies – perfected over the course of a quarter of a century to ensure the highest quality of information, the most knowledgeable experts and the most practical advice from qualified experts.

Over the course of two days, attendees will hear from scores of industry experts and, if they choose to, can sign up with the speakers for individual one-on-one time. A full list of speakers and their biographies/credentials can be found at http://www.mlmlegal.com/bio.html.

The educational information gained by attending this event is invaluable. Here are just a few of the testimonials from past attendees:

We have a traditional business at the moment and we are looking to take it into the realm where it’s more personalized, it’s more about building people and an experience. It has been absolutely worth our trip (via martin). We are looking to take our business to the next level and build relationships.

The reason I came to the show was to learn more about how to launch my direct sales company. I’m very comfortable and accustomed to selling through more traditional networks; however, I believe that the product that I’m launching is more suitable for direct sales; to get direct-to-consumer faster and in greater sales.

[I’ve] been in network marking for 30 years [but] we are learning a lot of things about how to launch, how to reach the people we need to have, and again, the things that are required to make a successful company, not only for us but especially for our customers and for our affiliates.

Each attendee will receive a FREE copy of the Starting and Running the Successful MLM Company Manual.

Free MLM Startup Manual

 

 

 

 

How do you find out more information?

Visit our website:

www.mlmlegal.com

Visit our blog:

http://mlmattorney.com/blog/2012/05/22/mlm-startup-conference-in-las-vegas-october-25-and-26-2012/ or http://mlmlegal.com/MLMBlog.

Watch the Conference videos:

MLMlegal Releases New Film on MLM Startup Conference – Produced by Networkingstar.com

The MLM Startup Conference in Las Vegas

MLM Startup Conference – A Must for Executives of Startup and Existing MLM Companies

Contact Us: Charity Dunning at 503-226-6600 or 800-231-2162

The next MLM conference will be held October 25thand 26th, 2012 in Las Vegas (keep a look out for the February and May conferences as well). Each day will begin at 9:00AM and end at 4:00PM, when the one-on-time will begin and end around 7:00PM. For more information visit: http://www.mlmlegal.com/srs2.html or call 800-231-2162/503-226-6600. Registrations are taken by phone and questions are always welcome.

Presented by one of the most trusted individuals in direct selling and MLM, Jeffrey Babener, Editor of www.mlmlegal.com. Attorney Jeff Babener represents

About Attorney Jeffrey Babener: Conference Host and Chairman, Editor of www.mlmlegal.com, as well as the leading direct selling attorney in the United States – With over 25 years of experience as a direct selling attorney, Jeffrey Babener has advised leading companies in the MLM/Direct Selling industry, ranging from Avon to Nikken, from Melaleuca to Usana and Excel Communications, plus many more. He’s been published in national magazines such as Money, Inc., Atlantic Monthly, Entrepreneur magazine, Direct Selling News, Direct Sales Journal, Success magazine, Money Maker’s Monthly, among countless others. He’s authored several books, including his most popular Network Marketing: What you should know. Mr. Babener has chaired more than 60 national conferences on direct selling.

Contact: Babener & Associates/MLMLegal.com
Telephone: 503-226-6600/800-231-2162
http://www.mlmlegal.com

 

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Visit us at www.mlmlegal.com to learn more.

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Full Text of SEC Complaint Zeek Rewards https://mlmlegal.com/MLMBlog/full-text-of-sec-complaint-zeek-rewards/ Tue, 21 Aug 2012 21:45:19 +0000 http://mlmlegal.com/MLMBlog/?p=223 IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF NORTH CAROLINA CHARLOTTE DIVISION   SECURITIES AND EXCHANGE COMMISSION, Plaintiff, vs. REX VENTURE GROUP, LLC d/b/a ZEEKREWARDS.COM, and PAUL R. BURKS, Defendant, ) ) ) ) ) ) ) … Continue reading

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IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF NORTH CAROLINA
CHARLOTTE DIVISION

 

SECURITIES AND EXCHANGE COMMISSION,

Plaintiff,

vs.

REX VENTURE GROUP, LLC d/b/a ZEEKREWARDS.COM, and PAUL R. BURKS,

Defendant,

) ) ) ) ) ) ) ) ) ) ) Civil Action No.
     

 

COMPLAINT

Plaintiff Securities and Exchange Commission (“Commission” or “SEC”) alleges as follows:

SUMMARY OF ALLEGATIONS

1.                                                                                              The Commission files this emergency action to halt the fraudulent

unregistered offer and sale of securities in an unregistered investment contracts constituting securities in a combined Ponzi and Pyramid scheme perpetrated by Defendants Rex Venture Group, LLC (“Rex Venture”) d/b/a

 

www.ZeekRewards.com (“ZeekRewards”) and its principal, Paul Burks (“Burks”) (collectively “Defendants”).

  1. Defendants solicit investors through the internet and over interstate wires to participate in the ZeekRewards program, a self-described “affiliate advertising division” for the companion website, www.zeekler.com (“Zeekler”), through which Defendants operate penny auctions.
  2. Since approximately January 2011 through the present, the Defendants have raised more than $600 million from approximately 1 million investors nationwide and overseas by making unregistered offers and sales of securities through the ZeekRewards website in the form of Premium Subscriptions and VIP Bids.
  3. Unbeknownst to its investors, ZeekRewards is, in reality, a massive Ponzi and pyramid scheme.
  4. Approximately 98% of ZeekRewards’ total revenues, and correspondingly the purported share of “net profits” paid to current investors, are comprised of funds received from new investors.
  5. Defendants currently hold approximately $225 million in investor funds in approximately 15 foreign and domestic financial institutions, and those funds are at risk of imminent dissipation and depletion.
  6. Defendants have violated, and unless enjoined will continue to violate, the antifraud and securities registration provisions of the federal securities laws. Unless restrained and enjoined, Defendants are likely to engage in future violations of the federal securities laws. Accordingly, the Commission (A) seeks to preserve investor funds through an asset freeze, (B) seeks orders (i) for an accounting, (ii) prohibiting the destruction of documents and (iii) appointing a temporary receiver over the Defendants’ assets; and (C) seeks preliminary and permanent injunctions, disgorgement with prejudgment interest, and civil penalties against each of the Defendants.

 

JURISDICTION AND VENUE

  1. This Court has jurisdiction over this action pursuant to Sections 20(b), 20(d)(l) and 22(a) of the Securities Act of 1933 (“Securities Act”) [15 U.S.C. §§ 77t(b), 77t(d)(l) & 77v(a)] and Sections 21(d)(l), 21(d)(3)(A), 21(e) and 27 of the Securities Exchange Act of 1934 (“Exchange Act”) [15 U.S.C. §§ 78u(d)(l), 78u(d)(3)(A), 78u(e) & 78aa]. Defendants have, directly or indirectly, made use of the means or instrumentalities of interstate commerce, of the mails, or of the facilities of a national securities exchange, in connection with the transactions, acts, practices, and courses of business alleged in this complaint.
  2. Venue is proper in this district pursuant to Section 22(a) of the Securities Act [15 U.S.C. § 77v(a)] and Section 27 of the Exchange Act, 15 U.S.C.

 

§ 78aa, because certain of the transactions, acts, practices, and courses of conduct constituting violations of the federal securities laws occurred within this district. Both Defendant Burks and Defendant Rex Venture d/b/a/ ZeekRewards transacted business, and offered and sold the securities that are the subject of this action, to investors in this district.

DEFENDANTS

  1. 10.                   Paul R. Burks, age 65, is a resident of Lexington, North Carolina. Burks is the sole owner of Rex Venture Group, LLC, and exercises control over ZeekRewards, Zeekler, and other affiliated websites.
  2. 11.                   Rex Venture Group, LLC (“Rex Venture”) is a Nevada limited liability company with its principal place of business in Lexington, North Carolina. Rex Venture wholly owns and operates ZeekRewards, an internet website (www.zeekrewards.com) with physical operations in Lexington, North Carolina, and internet customers and contacts throughout the United States and internationally.

 

FACTUAL ALLEGATIONS

ORIGINS OF ZEEKREWARS

  1. Since 1997, Burks has operated through Rex Venture (and its corporate predecessor) several online, multi-level marketing businesses.
  2. In 2010, Burks created Zeekler.com, a penny auction website offering items ranging from personal electronics to cash. Penny auctions require participants to pay a non-refundable fee to purchase and place each incremental bid (typically one cent) on merchandise sold via auction. The penny auctions were not particularly successful until Burks launched ZeekRewards in January 2011.
  3. ZeekRewards is the self-described “private, invitation-only, affiliate advertising division” of Zeekler. Bidders on Zeekler.com penny auctions can acquire bids by purchasing bids on Zeekler.com, but ZeekRewards and its affiliates also sell or give away free sample bids to be used in the penny auctions.

THE ZEEKREWARDS OFFERING

  1. Through publicly available websites that Defendants own, operate, control, or sponsor, Defendants solicit persons to become investors or “affiliates” in ZeekRewards.
  2. Through the ZeekRewards program, Defendants offer affiliates several ways to earn money, two of which involve the offer and sale of securities in the form of investment contracts: the “Retail Profit Pool” and the “Matrix.”
  3. From at least January 2011 through the present, via the ZeekRewards website, Defendants have raised at least $600 million through the offer and sale of securities (via the Retail Profit Pool and the Matrix) to more than 1 million domestic and international investors.
  4. Defendants have not made any effort to determine if investors in fact have the financial wherewithal to invest, nor have they ever made any effort to determine if investors have any experience investing before investors commit any capital to ZeekRewards.
  5. No registration statement has been filed or has been in effect with the Commission in connection with the securities the Defendants are offering and selling, and have offered and sold.

 

1. THE RETAIL PROFIT POOL

  1. Defendants attracted new investors to ZeekRewards with the promise of daily profit-share awards distributed through a Retail Profit Pool, which operates as a Ponzi scheme. According to the ZeekRewards website, through the Retail Profit Pool the company shares “up to 50% of the daily net profits” with affiliates who meet certain qualifications (“Qualified Affiliates”).
  2. To become a Qualified Affiliate, investors must satisfy four criteria: (i) enroll in a monthly subscription plan requiring payments of $10, $50, or $99 per month; (ii) enroll new penny auction customers personally, through the

ZeekRewards co-op program, or through third-party businesses endorsed by ZeekRewards; (iii) sell at retail or purchase and give away as samples a minimum of ten Zeekler.com bids, earning Profit Points; and (iv) place one free ad daily for Zeekler.com and submit proof to ZeekRewards.

  1. The requirements to become a Qualified Affiliate constitute an investment in a common enterprise and require little or no investor effort.
  2. Qualified Affiliates have no role in ZeekRewards’ operations. The Defendants alone created, update and operate the websites, handle all payments, manage the bank accounts and payment service providers, manage affiliate and customer accounts, manage all affiliate and customer services, oversee and disburse all bids, operate the auctions, create all advertisements, sponsor recruiting videos and calls, create the advertisements, and decide the daily payout percentages for the Retail Profit Pool.
  3. Investor funds paid are pooled and comingled in a handful of financial institutions. Investor funds also are commingled with ZeekRewards and the penny auction website’s overall revenues from all company operations.
  4. Qualified Affiliates earn Profit Points by either (a) selling penny auction bid packages directly to retail customers (“Retail Bids”), or (b) purchasing “VIP Bids” and giving them away as samples to retail customers or to other personally-sponsored affiliates.
  5. Most affiliates opt to simply purchase VIP Bids (up to a maximum $10,000 investment) and give them away as samples in order to earn Profit Points. Even then, affiliates need not exert any efforts in giving away the VIP Bids they purchase because Defendants have created automated programs, including the “Customer Co-Op” and the “5CC” programs, that generate or have generated purported customers to whom the bids can be given automatically without any further effort on the affiliates’ part.
  6. Earning daily dividends also requires that affiliates place one free internet advertisement daily for the company, but that exercise requires little or no effort. Affiliates may merely copy and paste free ads – created by Defendants without input from affiliates – from a company-sponsored program, which the ZeekRewards website boasts should take no more than five minutes per day. Affiliates also may employ a third-party program to generate ads automatically for them; affiliates must simply verify that they’ve placed the ad by submitting an internet link to ZeekRewards. Placing more or better ads does not enhance an individual’s share of profits.
  7. Qualified Affiliates are paid their share of net profits from the Retail Profit Pool in the form of daily “awards” or dividends on accumulated Profit Points, which function like shares of stock.
  8. The size of the each Qualified Affiliate’s daily award is dependent solely on how many Profit Points that investor has accumulated, and is not based on rendering any significant service to ZeekRewards. Thus, buying and giving away more VIP Bids earns greater Profit Points, hence a larger daily profit share award, without any additional effort required.
  9. Qualified Affiliates have the option to receive their daily “award” that typically has approximated 1.5% per day as: (i) a cash payment; (ii) additional Profit Points ; or (iii) a combination of both.
  10. ZeekRewards encourages Qualified Affiliates to convert at least 80% of their daily award as additional Profit Points. Most Qualified Affiliates follow this suggested approach.
  11. The daily award has a compounding effect for those Qualified Affiliates who elect to receive the daily award as new Profit Points rather than cash.
  12. As a result of the compounding effect, Qualified Affiliates now have nearly 3 billion Profit Points outstanding. Based on the ZeekRewards current outstanding Profit Point balance, the company would be obligated to pay out approximately $45 million per day if all Qualified Affiliates elected to receive their daily award in cash.
  13. Qualified Affiliates have no role in ZeekRewards’ operations. The Defendants alone created, update and operate the websites, handle all payments, manage the bank accounts and payment service providers, manage affiliate and customer accounts, oversee and disburse all bids, operate the auctions, manage the Customer Co-Op, manage the 5CC program, create all advertisements, sponsor recruiting videos and calls, create the advertisements, and decide the daily payout percentages for the Retail Profit Pool.
  14. Investor funds paid in the form of subscription payments and purchases of VIP Bids are pooled and commingled in a handful of financial institutions. Investor funds also are commingled with ZeekRewards and the penny auction website’s overall revenues from all company operations.

2. THE MATRIX

  1. ZeekRewards also employs a pyramid “Matrix” to reward its investors for recruiting others to join the scheme. The company places each newly recruited affiliate into a “2×5 forced-fill matrix,” which is a multi-level marketing pyramid with 63 positions that pools new investors’ money and pays a bonus to affiliates for every “downline” investor within each affiliate’s personal matrix.
  2. Affiliates that have (i) enrolled in a monthly subscription plan requiring payments of $10, $50, or $99 per month; and (ii) recruited at least two

other “Preferred Customers” (i.e., investors who have likewise enrolled in a monthly subscription plan) qualify to earn bonuses through the Matrix.

  1. Once qualified, an affiliate earns bonuses and commissions for every paid subscription within her downline 2×5 pyramid, whether or not she personally recruited everyone within the matrix. Furthermore, affiliates are rewarded merely for recruiting new investors without regard to any efforts by the affiliates to sell bids or otherwise support the retail businesses.
  2. The Defendants, not the investors, created, update, and operate the websites, handle all payments, manage the bank accounts and payment service providers, manage affiliate and customer accounts, create all advertisements, sponsor recruiting videos and calls, sponsor training videos and calls, and track and determine all Matrix bonus payments.
  3. Investor funds paid in the form of subscription payments are pooled and commingled in a handful of financial institutions along with all of Rex Venture’s other revenues.
  4. Investors’ Matrix bonuses and the Defendants’ profits are both derived from the same source: the overall revenues generated from new investors to the ZeekRewards program and the penny auction website.

 

DEFENDANTS’ OPERATION OF A FRAUDULENT PONZI AND PYRAMID SCHEME

  1. Defendants represent that through the Retail Profit Pool they will pay investors, or Qualified Affiliates, “up to 50%” of the company’s daily net profits in the form of daily profit share awards.
  2. Burks is solely responsible for determining the amount of “net profits” to share in the Retail Profit Pool.
  3. Defendants represent that daily awards are calculated by dividing “up to 50%” of daily net profits by the number of Profit Points outstanding among all Qualified Affiliates. This calculation results in a daily dividend paid to each Qualified Affiliate that consistently has averaged approximately 1.5% per day.
  4. In fact, the dividend bears no relation to the company’s net profits. Instead, Burks unilaterally and arbitrarily determines the daily dividend rate so that it averages approximately 1.5% per day, giving investors the false impression that the business is profitable.
  5. Despite encouraging affiliates to purchase and give away VIP Bids to promote and drive traffic to the Zeekler penny auction website, Defendants fail to disclose that almost none of the VIP Bids given away by Qualified investors are actually used on the Zeekler penny auction website. Of approximately 10 billion VIP Bids purchased by or awarded to investors, less than one-quarter of one percent have been actually used in auctions on the Zeekler penny auction website. Thus, the VIP Bids do little or nothing to actually promote the retail business.
  1. Moreover, Defendants fail to disclose that more than 90% of all revenues (and hence net profits) are derived from new investor deposits (in the form of VIP Bid purchases and subscription fees) rather than actual retail revenues.
  2. Defendants also fail to disclose that without new investor deposits (in the form of VIP Bid purchases and subscription fees), revenues would dwindle substantially as less than 10% of daily revenues come from actual retail sales, and the scheme would likely collapse immediately.
  3. Based on the average 1.5% daily dividend on 3 billion Profit Points outstanding, ZeekRewards would owe nearly $45 million per day in profit share awards to investors – ZeekRewards Qualified Affiliates – if investors requested cash rewards instead of points. The company’s actual daily revenues, which in July 2012 averaged approximately $5 million per day, cannot support the daily awards that have been consistently been “paid” or awarded at an average of approximately 1.5% per day.
  4. Defendants fail to disclose to investors that the company would quickly become insolvent if more Qualified Affiliates elected to take daily awards in cash from the Retail Profit Pool rather than converting their awards into ever-increasing accumulated Profit Points.
  5. Defendants also fail to inform investors of the substantial risk that the Matrix is prone to collapse if the promoters are unable to recruit ever-increasing numbers of paid affiliates into the Matrix pyramid, because without new investors there will be no source of revenue to pay existing participants in the scheme.
  6. Although to date ZeekRewards has paid out nearly $375 million to Qualified Affiliates through the Retail Profit Pool and the Matrix, the company has only approximately $225 million in deposits, which is insufficient to satisfy future awards based on outstanding Profit Points and Matrix commissions and bonuses.

RISK OF FURTHER DISSIPATION OF INVESTOR FUNDS

  1. ZeekRewards’ current investor payouts are approaching, and may soon exceed, total incoming revenue. In July 2012, total revenue for ZeekRewards was approximately $162 million, while total investor cash pay-outs were approximately $160 million. If more Qualified Affiliates in the Retail Profit Pool elect to receive cash payouts for daily awards rather than reinvestment into more VIP Points, ZeekRewards’ cash outflows would eventually exceed total revenue.
  2. Burks has withdrawn approximately $11 million while operating Rex Venture and ZeekRewards, of which approximately $4 million remains in his possession, custody or control.
  3. Burks distributed approximately $1 million of the funds garnered from ZeekRewards to family members.
    1. Defendant Rex Venture currently hold approximately $225 million in investor funds in approximately 15 financial institutions. These funds are in danger of rapid depletion.
    2. Approximately $40 million of those investor funds are held in the accounts of online payment service providers, of which approximately $30 million are held outside the United States. The vast majority of these funds are being held by the payment processors as reserves against potential credit card “charge-backs” (i.e., claims for refunds for transactions involving fraud).
    3. The Retail Profit Pool’s viability hinges on investors continuing to accept daily rewards in points instead of cash. With approximately 3 billion VIP Points outstanding in the Retail Profit Pool, if Defendants continue to pay daily awards at their historical average rate of approximately 1.5%, and investors seek cash awards instead of points, investor claims for cash withdrawals could increase to approximately $45 million per day. With only approximately $225 million on hand, the company would quickly be rendered insolvent.

 

FIRST CLAIM FOR RELIEF

UNREGISTERED OFFER AND SALE OF SECURITIES

Violations of Sections 5(a) and 5(c) of the Securities Act

  1. The Commission realleges and incorporates by reference the foregoing paragraphs.
  2. Defendants, by engaging in the conduct described above, directly or indirectly, made use of means or instruments of transportation or communication in interstate commerce or of the mails, to offer to sell or to sell securities, or to carry or cause such securities to be carried through the mails or in interstate commerce for the purpose of sale or for delivery after sale.
  3. No registration statement has been filed with the Commission or has been in effect with respect to any of the offerings or sales alleged herein.
  4. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Sections 5(a) and 5(c) of the Securities Act [15 U.S.C. §§ 77e(a) and 77e(c)].

 

SECOND CLAIM FOR RELIEF

FRAUD IN THE OFFER OR SALE OF SECURITIES

Violations of Section 17(a) of the Securities Act

  1. The Commission realleges and incorporates by reference the foregoing paragraphs.
  2. Defendants, and each of them, by engaging in the conduct described above, directly or indirectly, in the offer or sale of securities by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails:
    1. with scienter, employed devices, schemes, or artifices to defraud;
    2. obtained money or property by means of untrue statements of a material fact or by omitting to state a material fact necessary in order to make the statements made, in light of the circumstances under which they were made, not misleading; or
  1. engaged in transactions, practices, or courses of business which operated or would operate as a fraud or deceit upon the purchaser.
  2. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Section 17(a) of the Securities Act [15 U.S.C. § 77q(a)].

THIRD CLAIM FOR RELIEF

FRAUD IN CONNECTION WITH THE PURCHASE OR SALE OF SECURITIES

Violations of Section 10(b) of the Exchange Act and Rule 10b-5 Thereunder

  1. The Commission realleges and incorporates by reference paragraphs 1 through 64 above.
  2. Defendants, and each of them, by engaging in the conduct described above, directly or indirectly, in connection with the purchase or sale of a security, by the use of means or instrumentalities of interstate commerce, of the mails, or of the facilities of a national securities exchange, with scienter:
  1. employed devices, schemes, or artifices to defraud;
  2. made untrue statements of a material fact or omitted to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading; or
  3. engaged in acts, practices, or courses of business which operated or would operate as a fraud or deceit upon other persons.

68. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5].

PRAYER FOR RELIEF

WHEREFORE, Plaintiff Securities and Exchange Commission respectfully requests that the Court:

I.

Issue findings of fact and conclusions of law that Defendants committed the alleged violations described hereinabove.

 

II.

Issue judgments, in a form consistent with Fed. R. Civ. P. 65(d), permanently enjoining Defendants and their officers, agents, servants, employees, and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating, directly or indirectly, Sections 5(a), 5(c) and 17(a) of the Securities Act [15 U.S.C. §§ 77e(a), 77e(c), and 77q(a)], and Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5].

  1. III.                        

Issue, in a form consistent with Fed. R. Civ. P. 65, as to all Defendants, a permanent injunction freezing the assets of Rex Venture and any entity affiliated with it, directing that all financial or depository institutions comply with the Court’s Order, appointing a temporary receiver over the assets of Rex Venture, prohibiting each of the Defendants from destroying documents, requiring accountings from each of the Defendants, and ordering expedited discovery.

  1. IV.  

Order that Defendants, and any employees or agents of Rex Venture, be restrained and enjoined from destroying, removing, mutilating, altering, concealing, or disposing of, in any manner, any of their books, records and

 

documents relating to the matters set forth in the Complaint, or the books, records and documents of any entities under their control, until further order of the Court.

  1. IV.     

Order Rex Venture to disgorge all ill-gotten gains, including prejudgment interest, resulting from the illegal acts or courses of conduct alleged in this Complaint.

  1. V.    

Order Burks to pay $4 million in civil penalties pursuant to Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange Act [15 U.S.C. § 78u(d)(3)].

  1. VI.     

Retain jurisdiction of this action in accordance with the principles of equity and the Federal Rules of Civil Procedure in order to implement and carry out the terms of all orders and decrees that may be entered, or to entertain any suitable application or motion for additional relief within the jurisdiction of this Court.

  1. VII.  Grant such other and further relief as this Court may determine to be just and necessary.

Dated: August __, 2012                                Respectfully submitted,

 

John J. Bowers (NC Bar No. 23950) Stephen L. Cohen

J. Lee Buck, II

Brian M. Privor

Alfred C. Tierney

U.S. Securities and Exchange Commission 100 F Street, N.E.

Washington, DC 20549-xxxx

Telephone: (202) 551-4645 (Bowers) Facsimile: (202) xxx-xxxx

Email: BowersJ@sec.gov

Attorney for Plaintiff

Securities and Exchange Commission

The PDF is available by clicking HERE.

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MLMLegal.com on iTunes https://mlmlegal.com/MLMBlog/mlmlegal-com-on-itunes/ Mon, 13 Aug 2012 20:47:52 +0000 http://mlmlegal.com/MLMBlog/?p=213 MLMLegal.com, hosted by MLM Attorney Jeffrey Babener of Babener & Associates Law Office, is now on iTunes. Download the MLMLegal.com application to access MLM law in 50 states, hundreds of MLM company profiles, MLM legal updates, network marketing videos, and … Continue reading

Visit us at www.mlmlegal.com to learn more.

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MLMLegal.com, hosted by MLM Attorney Jeffrey Babener of Babener & Associates Law Office, is now on iTunes. Download the MLMLegal.com application to access MLM law in 50 states, hundreds of MLM company profiles, MLM legal updates, network marketing videos, and notable direct selling legal cases, and much more on your smart device.

To preview the documents, visit MLMLegal.com’s profile page here. Or visit MLMAttorney.com to read more about it.

All of the iTunes application documentation can also be viewed via the world wide web at www.mlmlegal.com and www.mlmattorney.com.

Visit us at www.mlmlegal.com to learn more.

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The Inevitable Question: Is This a “Real” Business https://mlmlegal.com/MLMBlog/the-inevitable-question-is-this-a-real-business/ Thu, 28 Jun 2012 17:40:19 +0000 http://mlmlegal.com/MLMBlog/?p=149 It is a moment that no network marketer enjoys. It is the “make it or break it” in the relationship with a prospective distributor or prospective customer. “Is this business a legitimate and ‘real’ business?” The fact is that “explaining … Continue reading

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It is a moment that no network marketer enjoys. It is the “make it or break it” in the relationship with a prospective distributor or prospective customer. “Is this business a legitimate and ‘real’ business?”

The fact is that “explaining the industry” has become much easier for the networker in recent years. Not only can direct sellers point to the U.S. presence of 14 million networkers selling $30 billion in products and services, but U.S. financial markets and Wall Street have provided much needed validation.

  1. In addition to Warren Buffett’s Berkshire Hathaway, the signature U.S. financial conglomerate, acquiring Pampered Chef, major Wall Street and N.Y. investment capital funds have invested billions of dollars in the acquisition of Shaklee, Herbalife, Arbonne, Neways, etc.
  2. Leading direct selling companies are traded on major financial stock exchanges, including Avon, NuSkin, Tupperware, USANA, Pre-Paid Legal (LegalShield), etc.
  3. World famous brands have chosen network marketing as additional channels of distribution, including Virgin, Time Warner, Body Shop, Crayola, etc.
  4. World financial giants such as Citibank have added billions to the bottom line in the distribution of financial services through subsidiaries such as Primerica.

Read how to tell the difference between a pyramid scheme and a “real” direct selling company in the article, “Is This a Pyramid or a Legitimate MLM?” Or, watch the video: From a Legal Perspective: The Difference Between a Pyramid Scheme and Legitimate MLM.

Visit us at www.mlmlegal.com to learn more.

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Bare Basics for Success in Network Marketing https://mlmlegal.com/MLMBlog/bare-basics-for-success-in-network-marketing/ Fri, 08 Jun 2012 21:46:54 +0000 http://mlmlegal.com/MLMBlog/?p=124 The CEO of Primemerica, John Addison, likes to tell his distributors: See you at the top, it is too crowded at the bottom. It is inspiring. However, the fact is that, just as in all life’s endeavors, in network marketing, … Continue reading

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The CEO of Primemerica, John Addison, likes to tell his distributors: See you at the top, it is too crowded at the bottom. It is inspiring.

However, the fact is that, just as in all life’s endeavors, in network marketing, no one starts at the top. But, a combination of attitude and persistence, and yes, some good fortune, are the tools to take you there.

Your return is in direct proportion to what you “put in”. As Yogi Berra said, you will find that the ball went right where I hit it.

So, based on more than two decades of advising some of the most successful network marketing companies and their distributors, the following common sense list distills some absolute basics to “heading to the top.”

1.        Meet people. This is a people business. To be successful in network marketing, you have to let your hair down and get out and mix it up with other people. The only way you’ll make sales or find recruits for your sales organization is to get out there and rub shoulders. If you are not a people person, this business probably isn’t for you.

2.        Believe in your products and services. If you don’t use the goods or services your company offers, and you don’t sincerely believe that you’re doing people a service by offering these things to them, it will show up in your sales. You need to be the type of person who can get enthused about sharing good things with others.

3.        Be patient. Network marketing is like any other activity. You have to give it time. When you find a good company, you should give your new business at least two years to succeed.

4.        Attend company training programs. Most companies have high quality training programs to teach you to sell the product and to recruit new distributors. If you want to be successful in this business, you must be willing to take advantage of ongoing training opportunities and incorporate what you learn in your daily operations.

5.        Work with your sponsor, and work with those you sponsor. A network marketing sales organization is very much like a family.  When you first join a company, you are like a child who should be anxious to learn the ropes from the person who sponsored you. As you learn and gain experience, you should actively work with the distributors you sponsor, and help them do the same for the people they sponsor. The more success they achieve, the more success you will achieve. If you’re not willing to help others and be helped, this business is not for you.

6.        Think positive. You are going to be exposed to a lot of motivational speakers and materials in this business. This is true of any sales business. Some will be useless and frivolous. But some will put you in the right frame of mind to succeed, and help you keep pushing ahead when things don’t go smoothly. Remember this business isn’t a get-rich-quick scheme. There will be hard work. There will be rejection. If it takes ten presentations to make one sale, you’ll have to wade through nine rejections. If you are the type of person who can maintain a positive attitude, you’ll have an advantage in network marketing.

7.        Get organized. This is a business. To succeed, you must be the type of person who can get down to business by being organized and methodical. Make good use of time planners. Use your home computer for tracking customers and recruits. Set aside a place in your home that is only for business.

8.        Be loyal. Don’t become a multilevel junkie! Some distributors fail because they bounce from one network marketing program to another. This is a prescription for failure. While many successful distributors may be involved in promoting two or three direct selling product lines at once, the most successful distributors are those who focus on promoting the products or services of a single network marketing company over a long period of time.  Find the right company, and then stick with it. Loyalty pays.

9.        Work! Network marketing is not a quick, easy path to a lifetime of prosperity. Nor is it a free ride to wealth that requires absolutely no effort on your part. It doesn’t work that way. In fact, it doesn’t work at all unless you do! You have to devote time and effort to it especially at first. It can pay huge rewards. But, regardless of what anyone tells you, you have to work for them.  If you think you can do these nine things that network marketers have to do to succeed, and do them well, this business may be right down your alley!  Good luck!

You may find the additional links helpful:

– The article: “How to Build a Successful Direct Selling Company

– The video: Factors that Make an MLM Company Successful

– The video: In Order to Achieve Success in MLM, One Must Have Passion, Patience, Persistence

Visit MLMLegal.com for endless information on the direct selling, network marketing, direct selling industry.

Visit us at www.mlmlegal.com to learn more.

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