advertising – MLM, Network Marketing, Direct Selling News, Videos, Articles, Legal Updates, and More.

3 Ways to Start Promoting Your Network Marketing Business

Charity — Tue, 11 Aug 2015 21:29:56 +0000

Promoting your network marketing business can be done in many ways. Here are three ways to begin promoting your MLM business:

Warm Market

Most network marketers first approach their warm market, that is, their friends, family and acquaintances. Friends and family can easily become your first customers, and in some cases, will also join the company in your downline.

Social Media

Secondly, social media is an excellent way to advertise your business. Create a Facebook page and Twitter account used only for business purposes. Invite your existing friends and family to “like” or “follow” you on your business pages. Update your feed frequently with company promotions and special product pricing. Another underutilized method to advertise your business on social media is online groups. Search Facebook for local moms and dads groups if you are selling a parenting-related product. Search for business groups and groups that allow for business promotion and join them. Make sure the group allows sharing of businesses before you begin to post. Or, start your own Facebook or Google+ group! Online groups are great ways to network and share your home business with like-minded individuals in your community.

Online Advertising

Thirdly, there are many online advertising websites that offer free classifieds posting. Write an ad and post it online for free. To find online classified websites, Google “free classifieds online” and choose one of the many websites that allow advertising of MLM products and services.

The key to success in any business is being able to sell to anyone and everyone. Successful consultants sell products to teachers at their child’s school, neighbors who they meet at the park, and even other parents at the PTA. Keep the success of your business at the front of your mind, no matter where you are or what you are doing and this will help you achieve success in your business!

If you are interested in attending the Starting and Running the Successful MLM Company conference visit our conference page, view our speaker list, or get more details. All executives/owners of direct selling companies are welcome to attend. Call 800-231-2162 to register.

Our next Starting and Running the Successful MLM Company Conference takes place October 22 and 23, 2015 in Las Vegas. View our conference flyer and speaker list online. Participate in our Innovation Campaign for your chance to receive TWO FREE TICKETS to attend our next conference.

If you’re reading this blog post and the conference dates above have passed, check our website for the current conference dates.

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Distributor FAQ: In regards to event sales, such as fairs, kiosks, vending machines, etc., am I authorized to sell my company’s products at such events?

Charity — Thu, 20 Feb 2014 22:12:06 +0000

Most companies would prohibit sales in flea markets, swap meets, trade shows or garage sales

Most companies would prohibit sales in flea markets, swap meets, kiosks, trade shows, garage sales, or other event locations. It is generally viewed that such locations dilute the value of the company’s products and opportunity. Companies typically prohibit sales in retail stores, but the purpose for this rule is to avoid the appearance of the company being in competition with the direct selling channel of its distributors, a model that is really based on person-to-person marketing. On the other hand, it is quite usual for companies to authorize sales at community fairs. In this case, a distributor is expected to obtain written approval and to operate a booth within company guidelines for use of advertising and its trademark. In addition, companies typically prohibit commingling company products with non-company products or the offering of other business opportunities.

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Our next Starting and Running the Successful MLM Company Conference takes place February 27th & 28th, 2014 in Las Vegas. Call 503-226-6600 or 800-231-2162 to register.

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As a consultant, what can I say about a MLM company’s nutritional/dietary supplement products?

Charity — Fri, 12 Apr 2013 18:13:21 +0000

As a general matter, MLM companies will be very specific about what distributors can and cannot say about the company’s products. Usually, this information will appear in the company’s literature. MLM companies can find themselves in serious mess with state officials, the FTC, the FDA, and other government agencies if unauthorized product claims are being made by consultants.

In 1994, The Dietary Supplement Act enabled MLM companies and their distributors to amplify their statements on the benefits of dietary supplements. Under the 1994 Dietary Supplement Act, third-party literature and/or scientific studies, which are generic in nature, are allowed to be passed out to the public.

MLM companies that have specific data to backup their statements may make claims about ingredients in their products when the claims relate specifically to their impact on the structure and function of the human body, as opposed to medical therapeutic claims. For instance, under The Dietary Supplement Act, a direct sales company may comment that vitamin C is beneficial to connective tissue. Keep in mind, however, that this is not the same thing as claiming that a particular nutrient in a product will treat or cure a connective tissue disease.

For more information about earnings claims and unauthorized product claims, please visit the following links:

The FDA and Health Claims Article

Earnings Claims and Consumer Protection Laws Video

The Difference Between MLM Earnings Calculators and Earnings Claims Video

FDA Notification for Permissible Structure/Function Claims for Dietary Supplements

New Video: Earnings Claims and Consumer Protection Laws

MLM Company and Distributor Training on the Direct Selling Industry

Why do companies restrict the type of advertising carried on by their distributors?

FDA Health Claims: The Final Rules Article

FDA: New Health Claim Rules:

Choosing the Right Product for Your Direct Selling Company

Distributor Training – Two Common Questions

MLM and the FDA

MLM’s History with the Government

New Video – Unauthorized Medical Claims and FDA Issues

FDA to Issue Revised NDI Guidance – Nutraceuticals World Reports

Nutritional Supplements, Health Claims and MLM

MLM Attorney – How a MLM Lawyer Can Help Your Direct Selling Business

FDA to Issue Revised NDI Guidance – Nutraceuticals World Reports

For more information, visit our websites at www.mlmlegal.com and www.mlmattorney.com. Or, visit our blogs at http://mlmlegal.com/MLMBlog/ and http://mlmattorney.com/blog/.

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And, as always, visit MLMLegal.com, the best MLM resource on the web. The next Starting and Running the Successful MLM Company Conference will be here before you know it! On May 16^th and 17^th, 2013 we are hosting the MLM Conference for the 25^th year! This is now our 64^th annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener. Call 503-226-6600 or 800-231-2162 to register. (Can’t make this event? Keep an eye out for our October and February conferences as well.)

Visit us at www.mlmlegal.com to learn more.

Why do companies restrict the type of advertising carried on by their distributors?

Charity — Wed, 16 Jan 2013 20:47:57 +0000

The question below is taken from one of Mr. Babener’s client’s distributors’ Q&A pamphlets:

Q: Why do companies restrict the type of advertising carried on by their distributors?

A: Company rules regarding advertising are usually very detailed. Companies are zealous about protecting their trademarks. In addition, they want to avoid inappropriate claims about earnings opportunities or product properties, such as medical claims. The rights of the distributor and the network marketing company are determined by their contract, and specific restrictions on advertising are contained in the distributor agreement and the company’s policies and procedures.

For additional information on advertising and the network marketing industry, visit the following links:

“FTC Guidelines on Endorsements and Testimonials- Regulation of Advertising” Article

“Chasing The Competition” Article

“FTC Guidelines on Endorsements and Testimonials – Resource Center” Article

“FTC – Regulation of Advertising” Article

FTC Endorsement Guidelines Impact MLM/Direct Selling Blog Post

“MLM Startup – The Basics” MLM Corporate Startup Essentials

Comparative Guidelines for Advertising

What is the Relationship between MLM and the FTC?

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Next MLM Conference in Las Vegas is February 21 & 22, 2013! Call 800-231-2162 to register today!

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