Shaklee – MLM, Network Marketing, Direct Selling News, Videos, Articles, Legal Updates, and More. https://mlmlegal.com/MLMBlog From Multilevel Marketing Attorney and Business Consultant, Jeff Babener. Run, Learn & Get Lost at MLMLegal.com Sat, 07 Mar 2020 15:31:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.25 New Video – What’s the Difference between MLM, Network Marketing, Party Plan and Direct Sales? https://mlmlegal.com/MLMBlog/new-video-whats-the-difference-between-mlm-network-marketing-party-plan-and-direct-sales/ Thu, 26 Mar 2015 21:26:59 +0000 http://mlmlegal.com/MLMBlog/?p=918 They all fall under the general umbrella of direct sales. Historically, direct selling only involved direct person-to-person sales, often door-to-door. In the 1950’s, companies such as Amway, Shaklee and Mary Kay introduced to the direct seller the ability to sponsor … Continue reading

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They all fall under the general umbrella of direct sales. Historically, direct selling only involved direct person-to-person sales, often door-to-door. In the 1950’s, companies such as Amway, Shaklee and Mary Kay introduced to the direct seller the ability to sponsor other sellers, to build a sales organization and to receive a override commissions on the sales in their sales organization at multiple levels. This is the origin of MLM, multilevel marketing and network marketing, which are all the same thing, i.e., direct sales with a multiple level compensation opportunity. In addition, in the 1950’s, companies such as Tupperware and Home Interiors applied group selling, in the home, to direct selling and from this origin grew the party plan. Today party plan selling is direct selling and virtually every party plan company is also MLM because it rewards sellers for sales in a sales organization built by the direct seller.

Watch the video with expert MLM Attorney, Jeff Babener by CLICKING HERE.

For more information on any topic on network marketing that comes to mind, please visit www.mlmlegal.com and www.mlmattorney.com.

Visit us at www.mlmlegal.com to learn more.

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The History of Technology and the MLM Industry https://mlmlegal.com/MLMBlog/the-history-of-technology-and-the-mlm-industry/ Wed, 27 Mar 2013 19:09:52 +0000 http://mlmlegal.com/MLMBlog/?p=400 This blog post is the companion post to the video: Technology’s Impact on the Direct Selling Industry: The History of Technology, in which MLM Attorney, Jeffrey Babener, discusses the impact technology has had on the direct selling industry. The MLM … Continue reading

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This blog post is the companion post to the video: Technology’s Impact on the Direct Selling Industry: The History of Technology, in which MLM Attorney, Jeffrey Babener, discusses the impact technology has had on the direct selling industry.

The MLM industry has been immeasurably changed by advances in communication, technology, transportation, and shipping. When the original companies, such as Shaklee and Amway, started marketing through multilevel marketing they consisted of large networks of distributors who inventoried and supplied products to individuals in their localized areas. This, of course, was because the country did not yet have UPS or FEDEX that allowed for next day delivery to the customer or distributor.

Most of the companies in the early days had large, key distributors pay their own downline commissions rather than have the company pay the downline commissions directly because the companies lacked the technology to track distributors. They also relied on communication by the key distributors in their field because the internet did not yet exist. Neither did cell phones. The tremendous ease in communication that we have today simply didn’t exist for the early direct selling companies.

Of course, that all changed in the 1980s with the computer revolution. There were three instances of advancements in communication, including technology, transportation and shipping, which had a profound impact on the success of the MLM industry. In addition, as we saw in the 1990s and beyond, an explosion in direct selling has not only taken place in the United States, but also around the globe.

Prior to advances in technology, it could take decades for a multilevel opportunity or a direct selling opportunity to find its way into other countries, especially developing nations. Today, with satellite television and the internet, individuals in countries throughout the world can become aware of an opportunity and a company’s products instantaneously.

Today, direct selling companies like Avon do business in more than 140 countries and we expect to see that increase dramatically. In fact, studies done by the Direct Selling Association have indicated that over the next ten years we will expect to see approximately 200,000,000 people recruited into a direct selling opportunity around the world. Roughly today, approximately 155,000 people per week are recruited into a direct selling opportunity worldwide. And, the fastest growth is occurring outside the United States, interestingly enough.

Although, direct selling companies, especially the most successful ones have their roots in the United States, the MLM model and foundation was built in America. MLM leaders have always been native to the USA.

For more information, visit our websites at www.mlmlegla.com and www.mlmattorney.com. Or, our blogs at http://mlmlegal.com/MLMBlog/ and http://mlmattorney.com/blog/.

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And, as always, visit MLMLegal.com, the best MLM resource on the web. The next Starting and Running the Successful MLM Company Conference will be here before you know it! On May 16th and 17th, 2013 we are hosting the MLM Conference for the 25th year! This is now our 64th annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener. Call 503-226-6600 or 800-231-2162 to register. (Can’t make this event? Keep an eye out for our October and February conferences as well.)

Visit us at www.mlmlegal.com to learn more.

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Profile of the Leading MLM Law Firm – Babener & Associates and MLMLegal.com https://mlmlegal.com/MLMBlog/profile-of-the-leading-mlm-law-firm-babener-associates-and-mlmlegal-com/ https://mlmlegal.com/MLMBlog/profile-of-the-leading-mlm-law-firm-babener-associates-and-mlmlegal-com/#comments Tue, 05 Feb 2013 23:18:17 +0000 http://mlmlegal.com/MLMBlog/?p=358 This blog post is the companion post to the video Profile of a Leading MLM Law Firm – Babener & Associates. The following is the transcription of MLM Attorney Jeff Babener’s own words: Hi. I’m Jeff Babener, Chair of the … Continue reading

Visit us at www.mlmlegal.com to learn more.

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This blog post is the companion post to the video Profile of a Leading MLM Law Firm – Babener & Associates. The following is the transcription of MLM Attorney Jeff Babener’s own words:

Hi. I’m Jeff Babener, Chair of the Law Firm of Babener & Associates. Since I lecture and publish extensively, you have likely already visited our website: www.mlmlegal.com, which is one of the most frequently-visited websites on network marketing and one which we hope you find extremely helpful in starting your MLM or direct selling company. For the past 25 years, our law office has served as a key legal and business advisor to major companies like Avon, Shaklee, New Skin, ACM, Prepaid Legal, Longaberger, and Tupperware.

In fact, we’ve been right there at the beginning and actively involved in the creation of companies like Nikken, Excel, USANA, Melaleuca, and Legacy.

In addition, we have been actively involved in providing resources and support to companies like Quixtar, Creative Memories, and Mannatech. We represent many members of the DSA, and in fact, we even incorporated the MLMIA and served as their general counsel.

Although we are a full-service firm for MLM companies, we are direct selling specialists. We limit our clients strictly to MLM, direct sales, network marketing, and party planning companies. Much of our work is referred to us by small and large corporate law firms throughout the U.S. and other countries. We are an ultra-niche law firm and we have chosen to focus like a laser strictly on advising direct selling companies.

Although we have involvement with some well-established companies, which I’ve explained, our specialty is MLM startup.

Actually, all of the companies we helped to establish started with me on one side of a conference table and one of the individual founders – with high hopes – on the other. It may have been at our office. It may have been at one of the approximately 60 national conferences we have sponsored over the last two decades, entitled The Starting and Running the Successful MLM Company Conference. Or, it might have been after hearing me lecture at the University of Texas, the University of Illinois, or the University of Houston.

In the beginning, it was me sitting across the table from Frank VanderSloot of Melaleuca, or Tom Watanabe of Nikken, or Steve Smith and Kenny Troutt of Excel.

And, we are long term players. We brought Nikken to the U.S. from Fukuoka, Japan in 1990 and we have served as general counsel and their most trusted business advisor for 20 years, growing to represent the company in more than 40 countries.

Twenty years after Excel was sold to Wall Street for $1 billion, Steve Smith came back to us and said, “Jeff, let’s do this all over again. Let’s start another.” And we did.

Entrepreneurs come to us because we are far more than a law firm to them. We know this business. In fact, we probably know the business better than most of our clients. Over time, even though we are their lawyers, we tend to become their most trusted business advisors and member of their business team (via martin). And, usually more than 50% of our discussions are about successful operations and growth of their network marketing businesses, as opposed to mere legal issues.

As a courtesy, we often serve as their Keynote Speaker in support of our clients at major conventions. And, we have done so from Los Angeles to Nashville to Honolulu, and around the world, from Russia to China to Thailand. Our clients have used our credibility and reputation as a key asset in their growth.

We play an integral role on the legal and business front. For the startup company, we create all the documentation, agreements, policies, form language, etc. More importantly, we are intimately involved in the structure of the marketing program and the development of the compensation plan.

Our services involve trademarks, vendor agreements, labeling, FDA, sales tax; key relationships with founding distributors, medical or celebrity endorsements; administration of the distributor sales force in areas such as advertising, discipline, and communication; MLM registrations, regulatory compliance with the FTC, FDA, MLM statutes, postal, attorney general, and state consumer protection legislation.

In fact, both at the startup level and on an ongoing basis, not one piece of marketing material goes out that we don’t review and offer input. That includes all web and HTML copy, scripting, audio and video scripting, PowerPoint presentations, all hard copy and printed materials, web communication, and every other type of media.

Anything that will make its way to distributors, prospects, customers, and the public we’re involved in, and when we have created a great model, we help take our clients into international markets and around the world.

Everything we do in startup and long-term representation is driven by our number one goal, helping our clients be successful and stay in business. Our clients have our office number, home numbers, cell phone numbers, and private email addresses.

Unless we’re on a raft in a river canyon, we try to make ourselves always available. Expect to talk to us whether it is nighttime, or a weekend, or whether we are in Tokyo or Moscow or Beijing. As mentioned, we are long term members of a business team. We don’t know the meaning of “short term” relationships. We are looking for companies that intend to be successful and we intend to help make them successful.

If an MLM startup company is looking for this type of support then Babener & Associates is the right team partner for them. Please visit us at www.mlmlegal.com or call us at 503-226-6600.

For more information about the Law Office of Babener & Associates, visit our websites: www.mlmlegal.com and www.mlmattorney.com.

Or, visit these links for more information:

MLMlegal Releases New Film on MLM Startup Conference – Produced by Networkingstar.com Video

The MLM Startup Conference in Las Vegas Video

The Legal Issues of Starting and Running a MLM Company Video

What is the role of an Experienced MLM Legal Counsel? Video

Is a MLM Lawyer a Typical Lawyer? Video

How Does a Business Lawyer become a MLM Lawyer? Video

Jeffrey Babener’s Youtube Channel Reaches 60,000 Views Blog Post

CNBC.com Cites Legal Expert, Jeffrey Babener on FTC Business Opportunity Rule Blog Post

NEW PRESS RELEASE – 63rd Annual MLM Startup Conference! Blog Post

The Role of MLM Legal Counsel – Why Hire a MLM Attorney Blog Post

The Nine Basics You Need to Understand in Order to Succeed in MLM – Interview with Jeff Babener Blog Post

Interview with Expert MLM Attorney – How to Handle Compliance Discussions with your Distributors Blog Post

An Interview with Industry Expert and Advocate, Jeffrey Babener Blog Post

The First Essential Hire for MLM Startup Companies Blog Post

FTC v. BurnLounge: Lessons Learned for MLM/Direct Selling Blog Post

MLMLegal on Google+ Blog Post

MLM Legal Cases Page – New Page Blog Post

Do I Need to Register my Company in all 50 States? Blog Post

Make sure to visit our blogs for the latest information on the direct selling industry: MLMLegal Blog Home and MLM Attorney Blog Home. HINT: Chose a category to narrow your search for discussion topics!

Find us on our social networks:

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LinkedIn: http://www.linkedin.com/in/mlmlegal

Twitter: http://www.twitter.com/BabenerLawFirm

Myspace: http://www.myspace.com/mlmlegal

Facebook: http://www.facebook.com/profile.php?id=696968133

And, as always, visit MLMLegal.com, the best MLM resource on the web.The next Starting and Running the Successful MLM Company Conference is quickly approaching! On February 21st and 22nd, 2013 we are hosting the MLM Conference for the 25th year! This is now our 63nd annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener. Call 503-226-6600 or 800-231-2162 to register. (Can’t make this event? Keep an eye out for our May and October conferences as well.)

Visit us at www.mlmlegal.com to learn more.

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