Generating leads will certainly help you build your network marketing business. If you are just getting started, you are probably wondering about the best recruiting strategies. It isn’t easy to find customers and recruits to buy products and join your network. It’s not as easy as many people make it out to be! Here are some simple strategies that are easy to master and will deliver great results:

Attend Local Networking Events

Attending local events is the best way to generate local network marketing leads. Find and attend local festivals, seminars and fairs that are relevant to your industry or niche product line. These events can be prime locations to meet local people that show a particular interest in your industry.

Local leads are extremely helpful in launching the initial expansion of your MLM business. By recruiting locals to join your network, you will greatly improve your chances for success.

Make Use of the Internet

Internet opportunities are also great for network marketers that are trying to accomplish lead generation. You will increase your online presence by building a website dedicated to your network marketing business and making sure that it is optimized. If you don’t know how to build a website then make use of online services that will build your website for free. All you will have to do is choose a template (what your website will look like) and upload creative content (photos and written content).

It is equally important to participate in social media. Social media will help you build a list of prospects, communicate fluidly with them, and build relationships with your followers and friends.

Never Forget Your Business Cards!

You never know when a prospect will appear. Make sure that you are ready for a presentation at any time, anywhere. This is where keeping business cards on your person will come in handy. Create attractive and informative business cards that you can hand out to prospects. Regardless of whether you are visiting a local street fair or on a business trip, business cards are a prime way for the people that you meet to remember and find you.

Also, make sure your business card is innovative and sets you apart from everyone else. Develop yourself as you would a brand and market accordingly.

Content-Based Lead Generation

If you can establish yourself as the authority of a particular industry then your lead generation efforts will go much more smoothly.

Build online content by using blogs, social networks and guest posting. This will give you an opportunity to build your reputation and reach out to a larger audience. Content-based marketing strategies can be time consuming but they deliver long-term results.

The growth of your business will depend on your lead generation skills. Seize the opportunities that you come across. Be confident and have fun when you approach people! Use new technologies and communication methods to reach an even larger group of prospects. Start locally and expand from there.

For more encouraging words to achieve success in network marketing, visit Attorney Jeff Babener’s websites: www.mlmlegal.com and www.mlmattorney.com.

In addition, our next Starting and Running the Successful MLM Company Conference takes place October 22 and 23, 2015 in Las Vegas. View our conference flyer and speaker list online. Participate in our Innovation Campaign for your chance to receive TWO FREE TICKETS to attend our next conference.

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Companies that claim to be partners with their consultants should walk the talk.

There are two issues that have surfaced in recent years: 1) social networking and 2) frequent migration of distributors between companies. With social networking concerns, companies have had to decide on positive protocol for consultants who socialize through technology and the internet. In terms of the migration of consultants, companies have often found themselves constantly revisiting policy that both protect the livelihood of all its distributors while also protecting the interest of the company. These issues are constantly under review. Most companies continue to revisit these issues multiple times.

Certainly, it’s not a good idea to make frequent changes to a compensation plan because it undermines faith in the company. Companies should also try and limit the number of changes in basic agreements and also be able to justify any of the changes being made. Companies that claim to be partners with their consultants should walk the talk. They should be saying that their interests lie in protecting distributors and consumers, not just the company. They have a responsibility to protect the livelihoods of thousands, or millions, of consultants who depend on income from the company. This is important because when companies disassemble, consultants who have spent all of their time building sales organizations only to find them stolen or taken elsewhere, are deeply hurt.

In the direct selling industry, the word change can send a certain group of people into orbit. Companies that are making adjustments or enhancements to their policies and procedures or compensation plan must carefully communicate those changes to sellers, especially to the leadership of the company. Leaders need to be prepared to deliver messages and to have the messages palatable to the rest of the sales force.

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Our next Starting and Running the Successful MLM Company Conference takes place October 27 and 28, 2016 in Las Vegas. Call 503-226-6600 or 800-231-2162 to register. If you’d like to see how you can get free tickets to the next MLM Startup Conference, visit our Innovation Campaign page.

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The MLM industry has been immeasurably changed by advances in communication, technology, transportation, and shipping. When the original companies, such as Shaklee and Amway, started marketing through multilevel marketing they consisted of large networks of distributors who inventoried and supplied products to individuals in their localized areas. This, of course, was because the country did not yet have UPS or FEDEX that allowed for next day delivery to the customer or distributor.

Most of the companies in the early days had large, key distributors pay their own downline commissions rather than have the company pay the downline commissions directly because the companies lacked the technology to track distributors. They also relied on communication by the key distributors in their field because the internet did not yet exist. Neither did cell phones. The tremendous ease in communication that we have today simply didn’t exist for the early direct selling companies.

Of course, that all changed in the 1980s with the computer revolution. There were three instances of advancements in communication, including technology, transportation and shipping, which had a profound impact on the success of the MLM industry. In addition, as we saw in the 1990s and beyond, an explosion in direct selling has not only taken place in the United States, but also around the globe.

Prior to advances in technology, it could take decades for a multilevel opportunity or a direct selling opportunity to find its way into other countries, especially developing nations. Today, with satellite television and the internet, individuals in countries throughout the world can become aware of an opportunity and a company’s products instantaneously.

Today, direct selling companies like Avon do business in more than 140 countries and we expect to see that increase dramatically. In fact, studies done by the Direct Selling Association have indicated that over the next ten years we will expect to see approximately 200,000,000 people recruited into a direct selling opportunity around the world. Roughly today, approximately 155,000 people per week are recruited into a direct selling opportunity worldwide. And, the fastest growth is occurring outside the United States, interestingly enough.

Although, direct selling companies, especially the most successful ones have their roots in the United States, the MLM model and foundation was built in America. MLM leaders have always been native to the USA.

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And, as always, visit MLMLegal.com, the best MLM resource on the web. The next Starting and Running the Successful MLM Company Conference will be here before you know it! On May 16^th and 17^th, 2013 we are hosting the MLM Conference for the 25^th year! This is now our 64^th annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener. Call 503-226-6600 or 800-231-2162 to register. (Can’t make this event? Keep an eye out for our October and February conferences as well.)

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However, history has demonstrated that, in MLM, there is no substitute for “pressing the flesh”. If you really wish to connect with a prospect or a customer, the personal touch is absolutely essential. If you want them to keep you in their minds, in-person contact is the way to go. Bombarding them is spam will not be an effective way to attract and keep MLM prospects.

For more information, read the article MLM Sales on the Internet, located at mlmlegal.com

View the video titled “The Internet’s Effect on Direct Selling and the Future of MLM.”

MLMLegal.com offers over 50 videos on the direct selling industry.

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