**** Trademark of The Southwestern Company
The Southwestern Company
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*
Founding Story
The Southwestern Company is located in Nashville, TN and has been in business for over 135 years (1985).
The Southwestern Company provides extra-income opportunities to college students. The Southwestern Company offers a summer work internship for students. The Company (www.mlmlegal.com) acts as a gateway for students to enter into one of its own 15 companies.
In 1868, the Company began helping students fund their education through selling books. Today, students from approximately 350 universities in the United States, Canada, Europe, South Africa and South America participate in the program. Students purchase the products wholesale and resell them at retail cost.The company’s history is illustrated as follows:
Impact on the Industry
The Southwestern Company is a member of the Direct Selling Association, the Nashville Chamber of Commerce, a Charter Member of the Business Bureau of Middle Tennessee, the National Association of Colleges and Employers and all six regional divisions and the Association of Graduate Recruiters in the United Kingdom.
Southwestern supports more than 80 organizations. A partial list includes:*American Cancer Society
*American Red Cross
*Big Brothers/Big Sisters of Middle TN
*Junior Achievement of Middle TN
*PENCIL Foundation
*Ronald McDonald House Charities of Nashville, Inc.
*Special Olympics Tennessee
*United Way of Metropolitan Nashville
*YMCA Youth Development Center
In the UK:
*Pretipura House, Sri Lanka
*Bakau Annexe Lower School, Gambia
*Darfur, British Red Cross
*Bristol Childrens Hospital
* Multiple Sclerosis Society, Edinburgh
*Hope for Children, Kenya
Discussion of Products
The Southwestern Company sells reference books and software that includes children’s books, volume libraries, bible libraries, and health and wellness.
Discussion of Opportunity
Students earn the following by joining (www.mlmlegal.com) The Southwestern Company:
· Unmatched experience for a powerful resume
· Extraordinary financial opportunity
· Life skills training
· Challenge
· Mentoring from the best
· A stepping stone to their goals in life, whatever they may be
The Southwestern Company’s website states that the successful students work 72+ hours per week and make 30 presentations per day. Students begin by attending a week-long “Sales School” in which there is no charge for teachings or supplies, but are encouraged to bring $400-$500 for food and lodging.
The company offers the following information regarding its program:
Discussion of Distributor Base and Sales Volume in U.S.
The Southwestern Company operates in the United States, in the United Kingdom (1994) (www.mlmlegal.com) and Canada. The Southwestern Company reported net sales of $353 million in 2011. In 2010, the company ranked as the 39th largest global direct selling company, with 2,800 salespeople and 1,199 employees in three markets and net sales of $337 million.
*At MLMLegal.Com the intent of MLM Company Profiles is strictly educational, and, to provide insight into the broad array of Company offerings from an industry that spans the globe in upwards of 150 countries with sales volume exceeding $100 billion and distributor involvement in the tens of millions. MLMLegal.Com does not promote or endorse any Company. MLMLegal.Com offers no value judgments, either pro or con, regarding the Companies. In most instances, descriptive material comes from self description by the Companies themselves. In all presentations, the names and logos of the Companies are obviously the trademarks owned by the Companies and are presented for the express purposes of informing the public about the Companies; and no product or opportunity offered by the Companies is offered in this presentation.
MLMLegal.Com typically provides a link to official Company websites so that readers can become more fully informed about Companies that are profiled. The descriptive material offered is best categorized as "snapshot" information and represents a good starting point for research on Company products, services and opportunities. It should be clearly understood that such information may need updating in a dynamic and changing business marketplace. In addition, the information is gathered and presented in good faith for educational purposes, and if errors in information become apparent, MLMLegal.Com will attempt to correct the information, or if necessary, delete the Profile altogether. A reading of a Company Profile is properly followed up with visits to the Company website, research on major internet search engines, discussions with industry professionals and experts and feedback from those acquaintances who have had direct experience with the Companies. In addition, a wealth of information on MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan will be found at www.mlmlegal.com, including scores of articles, video, resource opportunities and detailed analysis on industry issues and factors to consider in both starting and running a MLM Company or a MLM home based business.
Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
www.mlmlegal.com