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**Trademark of Melaleuca
Melaleuca
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*
Founding Story
Frank VanderSloot is the president and CEO of Melaleuca. In 1998, he was named the Idaho Business Leader of the Year by Idaho State University. In 2001, he was awarded the Entrepreneur (www.mlmlegal.com) of the Year Award for the Northwestern United States by one of the nation’s largest accounting firms, Ernst & Young.
Melaleuca was founded in 1985 by seven people. It is headquartered in Idaho Falls, Idaho and operations run out of a 48,000 square-foot corporate office complex. Several hundred employees handle in excess of 70,000 orders a day in call centers located in Idaho Falls and surrounding areas.
Impact on the Industry
For five consecutive years, Inc. 500 featured Melaleuca in their list of the fastest-growing, privately-held companies in the America, which Melaleuca's website states is a feat accomplished by only two percent of companies. The company also maintained an "A" profit rating for each of the five years.
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In 1991, Melaleuca was presented the Blue Chip Enterprise Award by the United States Chamber of Commerce due to its ability to succeed in despite economic challenges.
In 2002, the State of Idaho American Psychological Association awarded Melaleuca the Psychologically Healthy Workplace Award.
Melaleuca offers a MasterCard in which preferred customers can apply. Melaleuca also offers healthcare options, phone service, internet access, credit cards, vehicle savings, and travel services.Discussion of Products
Melaleuca manufactures and distributes nutritional, pharmaceutical, (www.mlmlegal.com) facial care, home hygiene, personal care, and other wellness products. The homecare products that the company offers are ecologically sensible, economical and fully guaranteed. Melaleuca focuses on product research, development and quality ingredients that result in product competition with major brand name competitors. Melaleuca has a massive inventory of products in many different categories including health, body, beauty, home, kids, medicine cabinet, and business tools.
Discussion of Opportunity
To become a Marketing Executive a person must first have an Enroller who has submitted an Independent Marketing Executive Agreement, sign and submit an Independent Marketing Executive Agreement and purchase a Business Kit.
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A Business Builder Kit includes; an Introduction to Melaleuca book, A Guide to Getting Started book, The Seven Critical Business Building Activities book, Appendix to the Melaleuca Business Kit book, “Discovering Melaleuca” DVD, Leadership in Action magazine, product information CD-ROM, forms, catalogs, and the New Horizons book and training CD-ROM.
Melaleuca offers the following compensation plan:
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For additional information, one must contact the company.
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Discussion of Distributor Base and Sales Volume in the U.S.
In 2006, the company’s sales grew to over $783 million. The company operates in the (www.mlmlegal.com) United States, Canada, Japan, Taiwan, Hong Kong, Australia, Korea, New Zealand, and the United Kingdom.
Melaleuca offers the following its annual income statistics for 2011:
In 2011, Direct Selling News reported that Melaleuca, Inc. achieved in excess of $100 million in global wholesale revenue.
Company website: http://www.melaleuca.com
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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