**Trademark of The Longaberger Company

The Longaberger Company

Copyright Jeffrey Babener www.mlmlegal.com

Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*

Founding Story
Dresden, Ohio is where Dave Longaberger, founder of the Longaberger Company, started his famous basket company that is now located in Newark, Ohio.

In the 1970s, Dave took notice of the growing interest that people had in both local and imported baskets. Six years later, Dave opened (www.mlmlegal.com) his first basket shop and named it after his father, J.W.'s Handwoven Baskets.

He began selling his baskets in malls and outlet stores with fluctuating success. In 1978, Dave decided to take his baskets directly into people's homes. With qualified consultants, the family story, and one-on-one personalized selling the Longaberger's direct selling company was born.

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After his death in March 17, 1999, his daughters took over the company.
Dave continued to build his company with strong ethics and excellent treatment of employees. Dresden, Ohio is where the main processing plant is. The plant boasts about its own closed-circuit television network. As the employees work, they are able to watch over 70 mounted monitors where they can watch music videos, news, corporate updates, and employee interviews.

The Longaberger future business plan includes creating a line of furniture products, creating an educational theme park, and venturing (www.mlmlegal.com) into real estate.

Impact on Industry
The company has been featured on PBS and in Women’s Day magazine. The company is also a member of the Direct Selling Association.

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Discussion of Products
Longaberger products include attractive baskets along with a variety of other unique items including dishes, jewelry, and handbags.

A line of Wrought Iron products including easels, pie holders, baker racks, and tables are an extensive addition to their artistic products.
Longaberger also sells pottery and seasonal items that compliment their entire product line.

The Longaberger Company makes millions of baskets every year.

Discussion of Opportunity
The company offers the following benefits for joining:

  • Personalized Website (a value of $60-$120/year)

  • 100% money back (www.mlmlegal.com) guarantee

  • Affordable starting points (your choice):

    • $19 Easy Start Kit

    • $49 Business Basics Kit
      (6-month payment plan available)

    • $199 Business Builder Kit 
      (6-month payment plan available)

  • 50% off product samples for first 30 days

  • No Monthly Minimums (or even quarterly)

The company provides the following training and support to its distributors:

  • e-newsletters

  • Campaign mailings

  • Online training

  • Online promotional tools like e-cards and customer (www.mlmlegal.com) newsletters

  • Access to myLongaberger.com for online order submission, information tracking, bookkeeping and training

  • Experienced Call Center Support Team that is always there to answer your calls and respond to your e-mails.

The company offers the following information regarding its starter kits:

For more information, one must contact the company.

Distributor Base and Sales Volume in US and Abroad
The organization continues to thrive, with over sixty thousand in home consultants while providing a variety of home accents to customers worldwide. The company has tens of thousands of independent in-home consultants nationwide.

In 2011, Direct Selling News reported that Longaberger achieved in excess of $100 million in global wholesale revenue.

Company website: http://www.longaberger.com/boot/index.html#home


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.