**Trademark of The Longaberger Company
The Longaberger Company
Copyright Jeffrey Babener www.mlmlegal.com
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*
In the 1970s, Dave took notice of the growing interest that people had in both local and imported baskets. Six years later, Dave opened (www.mlmlegal.com) his first basket shop and named it after his father, J.W.'s Handwoven Baskets.
He began selling his baskets in malls and outlet stores with fluctuating success. In 1978, Dave decided to take his baskets directly into people's homes. With qualified consultants, the family story, and one-on-one personalized selling the Longaberger's direct selling company was born.
After his death in March 17, 1999, his daughters took over the company.
Impact on Industry
Discussion of Products
A line of Wrought Iron products including easels, pie holders, baker racks, and tables are an extensive addition to their artistic products.
Discussion of Opportunity
The company provides the following training and support to its distributors:
The company offers the following information regarding its starter kits:
Distributor Base and Sales Volume in US and Abroad
In 2011, Direct Selling News reported that Longaberger achieved in excess of $100 million in global wholesale revenue.
Company website: http://www.longaberger.com/boot/index.html#home
*At MLMLegal.Com the intent of MLM Company Profiles is strictly educational, and, to provide insight into the broad array of Company offerings from an industry that spans the globe in upwards of 150 countries with sales volume exceeding $100 billion and distributor involvement in the tens of millions. MLMLegal.Com does not promote or endorse any Company. MLMLegal.Com offers no value judgments, either pro or con, regarding the Companies. In most instances, descriptive material comes from self description by the Companies themselves. In all presentations, the names and logos of the Companies are obviously the trademarks owned by the Companies and are presented for the express purposes of informing the public about the Companies; and no product or opportunity offered by the Companies is offered in this presentation.
MLMLegal.Com typically provides a link to official Company websites so that readers can become more fully informed about Companies that are profiled. The descriptive material offered is best categorized as "snapshot" information and represents a good starting point for research on Company products, services and opportunities. It should be clearly understood that such information may need updating in a dynamic and changing business marketplace. In addition, the information is gathered and presented in good faith for educational purposes, and if errors in information become apparent, MLMLegal.Com will attempt to correct the information, or if necessary, delete the Profile altogether. A reading of a Company Profile is properly followed up with visits to the Company website, research on major internet search engines, discussions with industry professionals and experts and feedback from those acquaintances who have had direct experience with the Companies. In addition, a wealth of information on MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan will be found at www.mlmlegal.com, including scores of articles, video, resource opportunities and detailed analysis on industry issues and factors to consider in both starting and running a MLM Company or a MLM home based business.
Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.www.mlmlegal.com