Founding Story
Heritage Makers was founded in 2004 and is based out of Provo, Utah. The company began when Dr. Sharon Murdoch and her daughter, Candace May, wanted to tell the story of Grandpa Wozney. They created a “storybooking.” The first book that was created was an 8x8 color copy that was hand-stitched and involved the personal story of Grandpa Wozney.

Heritage Makers initially launched under the name “My Family Tales” in 2000. Heritage (www.mlmlegal.com) Makers began selling storybook kits through retailers like Saks Fifth Avenue. After that, the company was featured on the CBS Early Show, Redbook Magazine and People magazine.  
As the business grew, the founders realized that storybooks were too difficult to complete, too costly to make and too cumbersome to store. To resolve this dilemma, Heritage Makers made storybooks available to complete online. This eliminated the need for customers to store cabinets and drawers full of tape, stickers, glue, kits, etc. and the online books didn’t require software that customers had to download.

With customers making their products in their home, Dr. Murdoch decided to sell the product in the home through a party plan concept.

Heritage Makers outlines its success as follows:

In 2004, the Company sold 600 storybooks. In 2005, the Company had over 1,000 consultants and the original 8x8 storybooks expanded into a variety of sizes, layouts, and text options. That year, Heritage produced and shipped over 12,000 products during its prelaunch phase. In March of 2006, the business officially launched and over 300 representatives showed up to celebrate at the Launch Event in Salt Lake City, Utah. In September of 2006, they held the first Heritage Makers’ first annual Reunion in Scottsdale, Arizona. Over 400 reps attended that event. 2006 was a year full of product additions and enhancements that included Heritage StudiosTM- that enabled customers to use a drag and drop system to create advanced layouts. Heritage Makers also launched premium content subscriptions with the partnership with Scrap GirlsTM. In October of 2006, they launched StoryCard GreetingsTM and StoryPostsTM, which enabled customers to create simple stories in greeting cards and postcards

Impact on the Industry
Heritage Makers is a member of the Direct Selling Association. The company has been featured in several magazines, including:

• Heritage Builders - Crafttrends - April 2002 Issue
• Hot Baby Products - InStyle Magazine - May 2002 Issue
• Creating Keepsakes - October 2002 Issue
• Paperkuts Magazine - Aug/Sep 2002 Issue

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Discussion of Products
Creating a storybook with a consultant can take anywhere from a few hours to a few weeks depending on the depth of the story. Aside from storybooks, the company offers products such as Photo Journals, Family Folds, Posters, Calendars, and hardbound books. For Example, the price of a 12x12 hardbound book is $74.95 for 20 pages and each additional page is $2.99 (max. 78 pages).

Discussion of Opportunity
To begin with the company, a representative must purchase a business kit for a modest investment, which contains the Consultant Manual, forms, brochures, and other materials. Representatives also receive a website where they can track their sales and their team’s sales.
Representatives earn rewards on everything they sell as well as bonuses for achievements.

The company offers the following compensation plan from Youngevity:

For more information, one must contact the (www.mlmlegal.com) company.

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Discussion of Distributor Base and Sales Volume in U.S.
Heritage Makers has thousands of consultants.