**
**Trademark of Amway
Amway
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*
Founding Story
40 years ago, Rich DeVos and Jay Van Andel came up with a plan in which people could own their own business selling quality retail products under the guidance of a successful company.
Amway's headquarters are in Ada, Michigan and covers over a mile of ground. The facility also holds hundreds of research and development scientists, product development teams, and global (www.mlmlegal.com) support personal. This facility is one of the four manufacturing facilities around the world. The others are located in Buena Park, California, Lakeview, California, and Guangzhou, China.
Amway is short for "American Family" which was coined by the founders in 1959. The founders were looking for a name that was short and easy to remember. The name Amway has been trademarked ever since.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
The founders started their business in the 1950s using direct selling to market NUTRILITE Dietary Supplements. In 1959, Rich and Jay began looking for new products to sell in their company. They wanted to sell products that everyone needed to use all of the time. Their first product resulted in L.O.C. Multi-Purpose Cleaner, which was a success for the company.
In the 1960s, the company's annual sales were exceeding $500,000 and the company outgrew its basement office in Jay's home. They relocated the business to a bigger facility and launched the new product SA8 Laundry Detergent in 1961. Home products proved to be a success for the company and in only a few short years Amway had more than 700 employees, 200 products, and 100,000 distributors.
In 1963, Amway launched a "Showcase Bus" that toured many cities with products and information to help distributors spread the word about the Company. Amway's aerosol factory was destroyed in 1969 in a fire, which slightly disrupted the company's success.
In the 1970s, Jay reconstructed the burnt facility and the company began making $100,000 million in annual sales. The product line was also expanded. They introduced catalogs and new home products. Amway also began expanding overseas, opening markets in eight countries on three continents. Amway Japan Limited became one of the company's largest markets and the manufacturing facility in Ada, Michigan reached over a mile long, nearly becoming its own city. The facility has its own power generators, water treatment plant, recycling facility, shuttle/bus service, and fire department.
In the 1980s, Amway reached sales of 1 billion dollars. To meet demands, the company built an Artistry plant in Ada and created a new line of water treatment products. eSpring continues to be one of the highest selling products today. Amway distributor rewards were enhanced for those that reached above-average sales. Amway was awarded the United Nations Environmental Programme Achievement Award in 1989.www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
In the 1990s, the company reached $5 billion in sales. In 1995, Amway sponsored the Nagano Winter Olympic Games in Japan. 1999 was Amway's 40 th anniversary.
The new century brought new improvements to the Company. Alticor was established as the parent company of Amway, Quixtar, and Access Business Group. Steve Van Andel is the chairman of Alticor and Doug DeVous is the president.www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
Impact on the Industry
Amway sells hundreds of quality products and services and has a state-of-the-art global distribution and ordering network. Amway operates in approximately 80 countries and tailors its products to each specific regions criterion. It is also one of the largest local companies in the world. Amway also has thousands of full-time employees worldwide. Representatives are offered thousands of training session opportunities annually.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
Discussion of Products
Amway offers a variety of products to its customers including dish detergents, herbal supplements, garlic supplements, cookware, and water treatment systems.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
Discussion of Opportunity
The company states the following regarding its income opportunity:
- Monthly performance bonuses ranging from 3% to 25% of business volume depending on your monthly productivity.
- Monthly and annual leadership bonuses, other cash awards, and business incentives based on group performance.
- Retail mark-up on product sales to customers.
Amway offers the following information about its compensation plan:For additional information, one must contact the company.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
For additional information, one must contact the company.
Discussion of Distributor Base and Sales Volume in U.S.
In 2005, Amway sold 6.4 billion (www.mlmlegal.com) dollars in annual retail sales. Amway is part of the Alticor family of companies. The company has over millions of business owners in over 80 countries.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
Established in 1959, as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by Nutrilite vitamin and mineral supplements and ARTISTRY(TM) skin care and cosmetics. Global sales for Amway and affiliated companies exceeded $7.1 billion in fiscal 2007. In North America, the Amway Global opportunity operates as Quixtar North America.Company Website: www.amway.com
*At MLMLegal.Com the intent of MLM Company Profiles is strictly educational, and, to provide insight into the broad array of Company offerings from an industry that spans the globe in upwards of 150 countries with sales volume exceeding $100 billion and distributor involvement in the tens of millions. MLMLegal.Com does not promote or endorse any Company. MLMLegal.Com offers no value judgments, either pro or con, regarding the Companies. In most instances, descriptive material comes from self description by the Companies themselves. In all presentations, the names and logos of the Companies are obviously the trademarks owned by the Companies and are presented for the express purposes of informing the public about the Companies; and no product or opportunity offered by the Companies is offered in this presentation.
MLMLegal.Com typically provides a link to official Company websites so that readers can become more fully informed about Companies that are profiled. The descriptive material offered is best categorized as "snapshot" information and represents a good starting point for research on Company products, services and opportunities. It should be clearly understood that such information may need updating in a dynamic and changing business marketplace. In addition, the information is gathered and presented in good faith for educational purposes, and if errors in information become apparent, MLMLegal.Com will attempt to correct the information, or if necessary, delete the Profile altogether. A reading of a Company Profile is properly followed up with visits to the Company website, research on major internet search engines, discussions with industry professionals and experts and feedback from those acquaintances who have had direct experience with the Companies. In addition, a wealth of information on MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan will be found at www.mlmlegal.com, including scores of articles, video, resource opportunities and detailed analysis on industry issues and factors to consider in both starting and running a MLM Company or a MLM home based business.
Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
www.mlmlegal.com