Founding Story
Maidenform has an extensive history (www.mlmlegal.com), which includes:

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Impact on the Industry
Maidenform is a member of the Direct Selling Association and the Direct Selling Women’s Association.

Discussion of Products
Maidenform sells shapewear, panties, swimwear, sleepwear, bras, and accessories.

Discussion of Opportunity
Prospective affiliates can join the company for free. The company offers the following information about its compensation plan:

With our affiliate program, you earn a commission when someone enters Maidenform through a link on your website and makes a purchase. It’s that simple! We will provide all of the banners, logos and text links. All you have to do is choose which ones will work best on your site. Commissions start at 8% for our affiliates with chances to earn up to 15% through sales volume or becoming a trusted partner with Maidenform.

The company offers the following benefits to joining the company:

• Our website receives over 30,000 unique visitors a week. 5% of those visitors convert into customers with an average order size of over $60.
  
  
• Existing customers are loyal to our brand because we have proven ourselves to provide the quality and comfort they are looking for as well as reasonable prices.
  
  
• We ship to customers in the US and Canada giving us an expanded selling area.
  
  
• Our brands are designed for daily wear, so we appeal to customers year-round, not just during seasonal gift-giving times.
  
  
• Our site – Maidenform.com – allows customers to have easy access to our entire current line of products plus an exclusive selection of classic best-sellers.
  
  
• That said, there are still some times of year that we experience seasonal lifts in sales.  The summer months are traditionally our busiest months.

Discussion of Distributor Base and Sales Volume in U.S.
Maidenform operates in the United States and the (www.mlmlegal.com) United Kingdom.

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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