****Trademark of Vorwerk USA Co., L.P.
Vorwerk USA Co., L.P.
Copyright Jeffrey Babener www.mlmlegal.com
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Founding Story
Vorwerk USA Co., L.P. is a United States member of family of Vorwerk companies. The parent company was founded in Germany in 1883. Vorwerk USA Co., L.P. was founded in 1981 and began direct selling in November of 1997. Vorewerk Thermomix is the third largest direct sales division in the Vorwerk group.Two brother started Vorwerk USA Co., L.P., Carl and Adolf Vorwerk, who branched out from their parents' business to found Barmer Teppickfabrik Vorwerk & Co. The brothers worked together for less than one year and Carl managed the new company until 1907. Also in 1907, August Mittelsten Scheid, Carl's son-in-law, became the company's sole managing partner and owner.
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In 1929, Engelbert Gorissen, the Chief Engineer, produces a powerful, small vacuum cleaner using a grammophone drive. At that point, Kobold is born. Werner Mittelsten Scheid, August's son, starts a new type of distribution that is new to the company. In 1930, the company began using a direct selling model.
In May of 1943, August handed down management to his two sons, Werner and Erich.
Impact on the Industry
Vorwerk USA Co., L.P. is a member of the Direct Selling Association.
Discussion of Products
Vorwerk USA Co., L.P.sells home ( www.mlmlegal.com ) appliances. Vorwerk USA Co., L.P.'s most famous product is the Thermomix, which is a small kitchen machine, claimed to be the smallest in the world, that processes, cooks and steams food, makes soups and juices, grinds grains and beans, and makes dough and cappuccino. It is not a food processor, but many appliances in one. The company also offers over 25,000 recipes.
Other products lines and subsidiary companies include: Jafra Cosmetics, Vorwerk article efficient Vacuum cleaners, Vorwerk Fellina Ironing senior domestic iron system, LUX Asia Pacific water purifier, Vorwerk Fitted Kitchens, Vorwerk Carpets.
Discussion of Opportunity
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Representatives are offered regular sales training and development programs, training sessions and personal support from team leaders and branch managers.
Discussion of Distributor Base and Sales Volume in U.S.
Vorwerk USA Co., L.P. has tens of thousands of global fashion marketing consultants in roughly 60 ( www.mlmlegal.com ) countries, around over 20,000 employees, and a 20 billion Euro turnover. The company’s sales in 2003 are presented as shown:
Vorwerk USA Co., L.P. is part of a family of companies, another which includes JAFRA Cosmetics. In 2010, the company’s net sales were 2.9 billion. The company operates in 76 markets with over 600,000 salespeople and 23,000 employees. Vorwerk USA Co., L.P. is a world-leading direct selling company.
Company website: www.vorwerk.com
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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