The Happy Gardener**
** trademark of The Happy Gardener

The Happy Gardener

Copyright Jeffrey Babener www.mlmlegal.com



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Founding Story

The Happy Gardener is a direct sales organization that is committed to helping homeowners and the communities learn about alternatives to conventional gardening and lawn care. 

Annette Pelliccio is a third-generation garden business owner. She began her small, home-based business in Ashland, VA in 2003 and it has now evolved into (www.mlmlegal.com) a nationwide garden resource network. At the time that she began formulating her business, she was a stay-at-home mom, raising her two daughters.

Prior to the spring of 2003, she was an elementary teaching/reading specialist and after having her children, she did not want to return to what she was doing. She wanted a job where she could be close to her family where she would have flexible hours, financial security, social interaction, community service, professional growth opportunities, and the ability to work in the garden.

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Lori Braxton is the GC Manager and Founding Leader of the company.

Impact on the Industry
The Happy Gardener is a member of the Virginia Green Industry Council. The Happy Gardener is one of the country's fastest growing professions in network marketing and the gardening profession.

In 2006, the company earned the Vision for Tomorrow Award from the Direct Selling Association.

The Happy Gardener, Inc. is a Bronze Sponsor of a Plant a Row for the Hungry. Members of the community plant an extra row. Happy Gardener (www.mlmlegal.com) is the first organic company to use the direct selling model with independent distributors.

Discussion of Products
The Happy Gardener provides services that include earth friendly services, educational demonstrations, organic garden products, THG Club Membership Programs, community service projects, and business opportunities.

Some of their products include Happy Naturals, Container Gardening, Lawn Care, Composting, Birding, Garden Tools, Indoor Gardening, Specialty Items, Seasonal Items, and Fund Raising Programs.

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Discussion of Opportunity
The Happy Gardener offers the Independent Garden Consultant the following program benefits:

  • Provide homeowners and retail customers with THG products and exclusive line of Happy Naturals ™ organic garden and lawn care

  • Market THG products through in-home demos, educational presentations, farmer’s markets, fundraisers, e-commerce and community events

  • Leadership opportunities available for those seeking team building business benefits

  • Be your own boss by starting a business in the booming organic industry! THG provides you with the tools, products and training needed for your independent business success

The company offers ongoing training, available 24/7, live team meetings, monthly newsletters, online chat rooms, and an online resource center.

To join the company, one must take four steps: first, you must download the THG Consultant Application, then select the start-up kit option, purchase a kit, print and mail the form to the company.

The Happy Naturals Sampler Kit includes three Drop n' Feed Packets, a 5lb Pour n' Feed Soil Conditioner, two packets of (www.mlmlegal.com) Pour n' Feed Potted Plant Packets, SeaResults Micronutrient Solution, Lawn Conditioner Hose End Sprayer, Outdoor Foliar Feed Plus, Beg Repellent Spray, 50 business cards, five catalogs, and 30 Customer Order Forms.

Discussion of Distributor Base and Sales Volume in U.S.
NA

Company website: www.thehappygardener.info

 

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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