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**Trademark of (SMC) Specialty Merchandise Corporation
(SMC) Specialty Merchandise Corporation
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
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Founding Story
Specialty Merchandise Corporation is now named Smart Living Company and is located in Simi Valley, California. Smart Living Company is a membership-based wholesale distributor that specializes in imported household (www.mlmlegal.com) furnishings, accessories, gifts and novelties. Smart Living Company has been in business in over 60 years.
Abe Levine was the first to conceive the idea.
Smart Living Company is now under new management who are improving the product line, lowering costs, producing more training videos, and launching a new website.
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Impact on the Industry
Smart Living Company is a member of the Direct Selling Association.
Discussion of Products
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Members buy products at a wholesale price and resell them to customers at retail prices.
An example of product mark-up is illustrated as follows:
Garden Totem Tealight Holder
Sell for: $34.95
Your Cost: $11.65
You Keep: $23.30
Smart Living Company offers aromatherapy, art/framing, baskets, candles/candle accessories, cookware, crystal/china, cutlery, fashion accessories, fragrances, garden accessories, Giftware, holiday decorations, home technology, house and kitchenwares, (www.mlmlegal.com) jewelry, party supplies, personal care, religious books/gifts, skincare, tableware, and toys/games.
Discussion of Opportunity
Membership with the company includes: access to thousands of products, a business coach (for 60 days) to help member’s get started, a full-color catalog that member’s can personalize with their business name, and access to SMC’s full warehouse. For more information, potential members have to submit their information via the website.
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Members can start with the company by purchasing a specific plan.
Discussion of Distributor Base and Sales Volume in U.S.
Smart Living Company operates in the United States.
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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