Percent of Sales by Major Product Group in the Direct Selling Industry

The Direct Selling Association (DSA) recently released its 2011 Fact Sheet that provided some interesting statistics about the direct selling industry. For instance, it is exciting that, in the United States, home and family care products were the most popular products sold by direct selling companies. In 2009, 23.9 percent of products were home and family care products, while in 2010 they represented 24.4 percent and in 2011 22.6 percent.

Wellness products, such as vitamins and weight loss products are the second most popular group of goods, representing 22.8 percent in 2009, 23.0 percent in 2010 and 24.1 percent in 2011.

Coming in third place are personal care products. In 2009, personal care products represented 21.3 percent of the market, 19.4 percent in 2010 and 18.2 in 2011.

Service goods, such as travel, real estate, financial services, etc., take fourth place in product popularity. In 2009, service products represented 18.4 percent, while in 2010 they represented 19.2 percent and 20.7 percent in 2011.

Clothing and accessories (such as jewelry), surprisingly took fifth place in popularity with 10.3 percent in 2009, 11 percent in 2010 and 12.3 percent in 2011.

Leisure and educational products were only 3.3 percent of the market in 2009, three percent in 2010 and 2.1 percent in 2011.

To view the DSA’s Fact Sheet and read more statistics about the industry visit this link [PDF].

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