**Trademark of Vorwerk USA Co., L.P.
Vorwerk USA Co., L.P.
Copyright Jeffrey Babener www.mlmlegal.com
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Vorwerk USA Co., L.P. is a United States member of family of Vorwerk companies. The parent company was founded in Germany in 1883. Vorwerk USA Co., L.P. was founded in 1981 and began direct selling in November of 1997. Vorewerk Thermomix is the third largest direct sales division in the Vorwerk group.Two brother started Vorwerk USA Co., L.P., Carl and Adolf Vorwerk, who branched out from their parents' business to found Barmer Teppickfabrik Vorwerk & Co. The brothers worked together for less than one year and Carl managed the new company until 1907. Also in 1907, August Mittelsten Scheid, Carl's son-in-law, became the company's sole managing partner and owner.
In 1929, Engelbert Gorissen, the Chief Engineer, produces a powerful, small vacuum cleaner using a grammophone drive. At that point, Kobold is born. Werner Mittelsten Scheid, August's son, starts a new type of distribution that is new to the company. In 1930, the company began using a direct selling model.
In May of 1943, August handed down management to his two sons, Werner and Erich.
Impact on the Industry
Discussion of Products
Other products lines and subsidiary companies include: Jafra Cosmetics, Vorwerk article efficient Vacuum cleaners, Vorwerk Fellina Ironing senior domestic iron system, LUX Asia Pacific water purifier, Vorwerk Fitted Kitchens, Vorwerk Carpets.
Discussion of Opportunity
Representatives are offered regular sales training and development programs, training sessions and personal support from team leaders and branch managers.
Discussion of Distributor Base and Sales Volume in U.S.
Vorwerk USA Co., L.P. is part of a family of companies, another which includes JAFRA Cosmetics. In 2010, the company’s net sales were 2.9 billion. The company operates in 76 markets with over 600,000 salespeople and 23,000 employees. Vorwerk USA Co., L.P. is a world-leading direct selling company.Company website: www.vorwerk.com
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