** Trademark of Tupperware
Copyright Jeffrey Babener www.mlmlegal.com
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The "Burping seal" is a famous aspect of the Tupperware Company which distinguishes it from its competitors.
Mr. Tupper was born on a farm in Berlin, New Hampshire. As a young adult he worked as a landscaper until the Great Depression bankrupted his business. From there he went on to work at the DuPont Chemical (www.mlmlegal.com) Company. From the plastics that he received from DuPont, he began molding and shaping air-tight containers, plates, cups, and even gas masks that were used during WWII. His air-tight containers came from duplicating the lids of common paint cans.
Tupperware launched in 1946 and is now marketed and internationally distributed by its parent company Tupperware Brands Corporation. Tupperware is an owned subsidiary of Tupperware Brands Corporation.Tupperware pioneered the direct selling strategy which was made famous by the Tupperware Party. Brownie Wise (1913-1992) developed the strategy while working for Stanley Home Products.
During the early 1950s, Tupperware sales exploded as Ms. Wise held a unique relationship with the Tupperware ladies and she threw extravagantly-themed parties to motivate the Tupperware ladies. Tupperware relied heavily on Tupperware ladies after men returned home after WWII and competition for jobs increased. The home-party movement empowered women to get back into the kitchen, and even to this day, Tupperware rallies are being held in major cities that recognize the demonstrators, top selling managers and distributors.
In 1958, it is thought that Mr. Tupper grew impatient with Ms. Wise's spending during the Tupperware rallies, and along with other disagreements, led to a falling out.
In 1958, soon after Ms. Wise was fired, Mr. Tupper sold the Tupperware Company for $16 million dollars to Dart Industries who still operates it today.
Shortly thereafter, Mr. Tupper divorced his wife, rid himself of US citizenship in order to avoid taxes, and bought an island in Central America. Later that year his patent for Tupperware expired and he passed away, enabling many other companies to mimic the Tupper brand.In recent years, Tupperware has transformed from a direct (www.mlmlegal.com) selling model to more of a direct marketing model so as to not rely so heavily on authorized distributors. This model includes selling their products in common stores like Target and superstores in Canada. This method proved stale and was discontinued in 2003. Tupperware remains a dominant company in the direct selling industry.
Impact on the Industry
Discussion of Products
Discussion of Opportunity
The second is gaining access to customers through Tupperware Access Points or TAPS which are kiosk locations within malls.
The third is a personal website in which the representative is able to earn business (www.mlmlegal.com) 24 hours a day, 7 days a week. A representative can also greatly increase their income through personal sales and managing those within downlines.
Distributors can get started with Tupperware by purchasing an Executive Business Kit. The kit comes with a full range of business supplies, Tupperware products and a reference guide on how to begin throwing your Tupperware parties.Occasionally, Tupperware offers discounted business kits through their website.
Tupperware offers online parties as well where the representative registers as an eHost and invites guests online. From that point a customer is able to shop from whatever location they choose. With an online party, representatives are able to earn e-gift certificate (www.mlmlegal.com) awards along with ten percent off online party sales.
Discussion of Distributor Base and Sales Volume in U.S.
In 2010, Tupperware was ranked as the seventh largest direct selling company in the world, with $2.3 billion in net sales. The company has over 2.6 million salespeople and 13,500 employees.
Company website: www.tupperware.com
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.www.mlmlegal.com