MLM Legal Cases | Federal Court Cases | Federal Agencies | State Courts | Subjects | MLM Legal Home


FTC v. Rexall Sundown, Inc.

©www.mlmlegal.com
Welcome to the MLMLegal.com Legal Cases Project.  Here you will find hundreds of legal cases in the fields of MLM, Direct Selling, Network Marketing, Multilevel Marketing and Party Plan. The cases span federal and state courts as well as administrative cases from the FTC, FDA, IRS, SEC, worker’s compensation, unemployment compensation, etc.

The intent of the MLMLegal.com Cases Project is strictly educational, and, to provide insight into the legal issues and cases for an industry that spans the globe in upwards of 150 countries with sales volume exceeding $100 billion and distributor involvement in the tens of millions. MLMLegal.Com does not promote or endorse any company. MLMLegal.Com offers no value judgments, either pro or con, regarding the companies profiled in legal cases.

Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, and editor of www.mlmlegal.com, represents many of the leading direct selling companies in the United States and abroad.

www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com

FTC v. Rexall Sundown, Inc.

Case: FTC v. Rexall Sundown, Inc. (2000)

Subject Category: Federal agencies, FTC, Marketing

Agency Involved: Federal Trade Commission

Complaint Synopsis: Rexall Sundown produced and sold Cellasene, a product advertised as a "clinically researched formula" which eliminated cellulite without changes to diet or exercise. The recommended eight-week course of Cellasene sold for $180 - $240. The FDA brought suit, claiming that Rexall Sundown was engaging in deceptive or misleading business practices.

Consent Details: Rexall Sundown was enjoined from making claims that a product could reduce or eliminate cellulite unless it either had reliable scientific evidence, or the product was the subject of an application to the FDA. Additionally, Rexall Sundown agreed to pay $12 million dollars in fines.

Practical Importance to Business of MLM/Direct Sales/Direct Selling/Network Marketing/Party Plan/Multilevel Marketing: Claims that products treat maladies or their symptoms must be substantiated by reliable scientific evidence.

FTC v. Rexall Sundown, Inc., Case No. 00-7013-CIV-MARTINEZ (S.D. Florida 2000): Rexall Sundown produced and sold Cellasene, a product advertised as a "clinically researched formula" which eliminated cellulite without changes to diet or exercise. The recommended eight-week course of Cellasene sold for $180 - $240.

 

 


MLM Legal Home  | MLM Legal Cases  | Babener & Associates  | MLM Law Library  | Contact MLM Legal  |  Site Map