Can online-only starter kits be done in a way that ensures a high perceived value?
There has been a clear trend in recent years to offer sales and marketing support online and in the cloud. In reality, the developmental costs are equal or more in providing such support. The quality of support is quite significant, including: all company forms, distributor agreements and terms, policies and procedures, administrative housekeeping rules, product descriptions and updates, compensation plan descriptions and updates, training, communication tools, back office management of down line sales performance and financial reporting, replicated websites, the list goes on. In reality, the real and perceived value of emerging online sales and marketing support will far exceed the limited (physical) sales kits of “yesterday.”
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