Every once in a while, those looking at our company have questions about the legitimacy of this industry. What would be your advice on what we should say to them?
MLM/Direct Selling/Network Marketing: Millions of Participants Make for a Veritable Industry
People have always asked the question, “Is this industry for real?” “Is direct selling/network marketing a real option for individuals out there?” Keep in mind we have nearly 16 million people in the United States selling consumer products and services in the range of $30 billion and more than 90 million people around the world doing this with sales exceeding $150 billion. This activity penetrates the fabric of our society. Earlier statistics, presented by the Direct Selling Association, have indicated that, perhaps, one in ten households have somebody who is doing this part-time.
In today’s constant discussion of the competitiveness of the U.S. in the global economy, don’t sell the U.S. short. The U.S. is the undisputed leader, accounting for 20 percent of the world revenue. In the other leading markets in Japan, China and Europe, the U.S. companies shine as the dominant players. In a world where the U.S. is looking for every example of where it leads and creates new economic opportunities globally, ranging from Apple to Google, to Amazon.com to Twitter, it is the U.S. that effectively invented the concept of direct selling/network marketing and exported the concept to the rest of the world. Global and N.Y. Stock Exchange traded companies like Avon, Tupperware, Herbalife, Primerica, etc. are only a few of the U.S. companies that have exported “economic democracy” to millions and millions of individuals in industrialized, emerging and third world economies.
And at home, here in the U.S., the network marketing industry has been a lifeline for millions to make that mortgage payment or education savings or to bridge the gap between a “barely getting by” life to one with less stress and perhaps even robust and enjoyable.
For more information on the credibility of the direct selling industry, read our blog posts:
Or, watch the video: Is the MLM Industry “for real” in the Business World?