High Touch Wins in Network Marketing
Technology is changing the game, but the old fashioned hug or handshake hasn’t gone out of style. Person-to-person selling is the best bonding and recruiting machine yet invented.
So, what’s the impact of high tech tools, like the internet, on your success in recruiting? Well, our experience suggests that we definitely have taken a step forward in communication, but not necessarily in closing the sale or reining in the recruit. There is no substitute for what is often referred to as “pressing the flesh.” This is a people business and human contact is the recipe that cements the bond.
With the advent of television, a famous media observer, Marshal McLuhan, coined an interesting observation. He said, “[T]he medium is the message.” Unless you are a university professor, that one may leave you puzzled. But actually, what he was probably saying was that “the way in which you say something may be as important as what you say.”
The Frog Kissing Principle
This is not to say that numbers are not important. The rule in the sales world has always been that you have to expect a lot of “no’s” if you are expecting to get a “yes.” In other words, you have to kiss a lot of frogs if you are going to marry a prince.
One ingenious networker applied the frog kissing principle to network marketing. The message is hands-on, and this old MLM fairytale is entitled Network Marketing and Frogs. The tale goes something like this:
You’ve got to kiss a lot of frogs to meet a prince.
That’s the job and you’ve got to kiss’em.
You can’t mail them a kiss.
You can’t stay in the office and wait for them to hop in and kiss you.
You can’t let advertising change them into princes.
You can’t ask your secretary to kiss them.
You can’t kiss the same one 40 times.
You can’t spend all of your time in kissin’ school.
You’ve got to spend time with frogs and you’ll find them out there in the marshes.
Then … when you find one … you’ve got to make contact.
Remember, kissing is a contact sport.
That is, if you really want to meet a prince.
Ok… Go Kiss Some Frogs!
In other words, in a high tech-high touch world, high touch wins every time.
Watch the companion video to this blog post: Recruiting Advice from an Industry Expert.