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Women Selling Person-To-Person Dominate Global Direct Selling: The WFDSA Released Annual Results

Charity — Thu, 11 Jul 2013 17:38:11 +0000

The World Federation of Direct Selling Associations (WFDSA) has released its 2012 global direct sales statistics. In its document titled “Global Sales by Sales Method – 2012” the WFDSA outlined retail sales by sales method and the gender of direct selling community.

Globally, 80 percent of retail sales are sold through the person-to-person sales method. Party plan, classes and groups represent 18 percent of retail sales by sales method globally.

In regards to gender, women represent 75 percent of the global direct selling industry.

The WFDSA offers the following graphs that illustrate these data:

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Learn What is Needed to Recruit Top-Selling Distributors for Your MLM Company

Charity — Sat, 26 Jan 2013 00:18:00 +0000

The following is presented by Jeff Babener, the editor of MLMLegal.com. He discusses recruitment capability below.

You need to be honest with yourself. Do you, or those who are key owners in the business, have a MLM recruitment background? Without this talent the best products will continue to languish on the shelf. Companies like Amway, Tupperware, Mary Kay, and Home Interiors were not only founded on a very limited budget, but by individuals with strong backgrounds in direct selling.

Company leaders should develop a recruitment strategy. It may seem odd, but your top distributors may not arrive for many years. Those would-be leaders who come to you seeking special benefits or corporate positions do not pay high salaries to those who claim to be able to recruit but cannot demonstrate a strong track record of success. As a general matter, if individuals are strong recruiters then they would be distributors because the remuneration is much higher.

Track your warmest market then move on to lead generation systems and advertising. You shouldn’t expect initial advertising to bring you all of your distributors. Instead, consider initial advertising a foundational industry announcement that you (and your company) have arrived on the scene.

History demonstrates that direct selling will always be a person to person relationship business. The internet, direct mail, or mechanized recruiting campaigns do carry a lot of hype. However, there is no substitute for “pressing the flesh.”

– Jeff Babener

Watch the companion video to this blog post.

For more information on recruiting, visit the following links:

MLM Recruiting and Leads Resources

MLM Recruiting and Communication

Recruiting Advice from an Industry Expert Video

Are you Starting a MLM Company?

An Interview with Industry Expert and Advocate, Jeffrey Babener

The Top Two Reasons Why MLM Companies Fail

What Differentiates a Legitimate Direct Selling/Network Marketing Company from an Illegal Pyramid Scheme?

February 2013 MLM Startup Conference in Las Vegas

Is MLM For Real?

What Factors Make MLM Executives and MLM Companies Successful – Video

Passion, Patience, Persistence – Attitude in Direct Selling

Should I Launch my MLM Business Locally or Nationally?

Paying Commissions on Sales Tools, Sales Kits, and Training Materials……No!

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And, as always, visit MLMLegal.com, the best MLM resource on the web.The next Starting and Running the Successful MLM Company Conference is quickly approaching! On February 21^st and 22^nd, 2013 we are hosting the MLM Conference for the 25^th year! This is now our 63nd annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener. Call 503-226-6600 or 800-231-2162 to register. Ask Charity how to get a discount! (Can’t make this event? Keep an eye out for our May and October conferences as well.)

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Statistically, the Majority of Direct Sellers are Women

Charity — Tue, 10 Jul 2012 19:14:11 +0000

According the the Direct Selling Association‘s (DSA) recently released 2011 Fact Sheet [PDF] on U.S. Direct Selling, in 2011 the majority of direct sellers are women. Here are the statistics released by the DSA: In 2008, 86.4 percent of direct sellers were women, while 13.6 percent were men. In 2009, 82.4 percent of direct sellers were women, while 17.6 percent were men. In 2010, 81.8 percent of direct sellers were women, while 18.2 percent were men. In 2011, 78.1 percent of direct sellers were women and 21.9 percent were men.

Women make up the majority in the direct selling industry as far as consultants and distributors are concerned. However, there is a slight trend of men increasing entering this niche business model. Reasons for this are uncertain, and likely complex; however, MLM companies catering to men are becoming evermore popular, such as Man Cave. Other MLM companies catering to men can be found at our MLM Company Profiles page.

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