MLM:
What's Hot and What's Not?
FINDING THE RIGHT COMPANY
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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What's hot in network marketing products is a changing show. For instance, in the '80s the Cambridge diet put America on diet shakes. Earlier, Shaklee taught Americans to use nutritional supplements. Then came herb crazes like Herbalife and Sunrider. Later, 3 million long distance telephone customers were signed on by Network 2000, and America discovered water filters through NSA and personal electronic security products from Quorum International. America was introduced to prepaid legal services by Oklahoma based Prepaid Legal, and later introduced to prepaid phone cards by Tele-Sales, Inc. of Oklahoma City. Tea Tree Oil, (Meleleuca) Pycnogenol, (Kaire) and Aloe Vera (Forever Living Products) - they were all propelled to fame by network marketing companies.
What's "not" also changes. Some products have gone bump in the night, like diet cookies, gold coins, and appetite patches. But in the long run, Sheffield asserts that the old mainstays - vitamins and cosmetics - demonstrate the survival of consumables.
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