NETWORK MARKETING/MLM consultant practice tips. An experienced NETWORK MARKETING/MLM Legal Expert and NETWORK MARKETING/MLM Law Advisor may become the most important part of an NETWORK MARKETING/MLM Corporate team. This person has experienced almost every NETWORK MARKETING/MLM Business and Legal Issue and will likely provide experienced NETWORK MARKETING/MLM Insight and guidance on NETWORK MARKETING/MLM Business and NETWORK MARKETING/MLM Law Related issues. NETWORK MARKETING/MLM Legal and NETWORK MARKETING/MLMLegal.com and Babener and Associates provides expert NETWORK MARKETING/MLM Consultant and NETWORK MARKETING/MLM Consulting advise on NETWORK MARKETING/MLM corporate, NETWORK MARKETING/MLM software, NETWORK MARKETING/MLM Compensation, NETWORK MARKETING/MLM Taxes, etc.
Making It Work
There seems to be some merit in this observation. Take Doug Mendenhall, a Salt Lake City distributor who recounted his radio advertising experience for GMX International, for example. GMX International, of Chino, California, markets environmentally oriented magnetic fluid conditioning products.
Mendenhall and his downline sales organization decided to try to interest a national radio talk show host, Art Bell, into promoting the product on his live talk radio show. Bell, who broadcasts from Nevada in the midnight time slot, is heard on hundreds of stations throughout the United States. After personally demonstrating the water treatment system on Bell's plumbing, Bell became convinced and agreed to an advertising campaign on his nightly talk radio show. The key was Bell's personal endorsement.
Says Mendenhall: "We set up a toll-free phone line and raised $6,000 from our group to cover the first two weeks on the radio." Unlike Seymour's productions, which promote leads for the opportunity, Mendenhall and his group advertise the product only, hoping for sales, which later might turn into leads for recruits.
"We were astounded by the results,"says Mendenhall. Said Mendenhall at the time, Awe received over 700 calls the first nine days and continued to average 40 to 50 calls per day after close to two months. We sell the leads to our downline to cover costs. They close about 15 to 20 percent, depending on who buys the leads. I have some that close over 30 percent of their leads.
"These leads are high-quality leads,"adds Mendenhall. "These people have taken the time to call in even after hearing on the air that the product sells for several hundred dollars."
In a way, the personal testimonial of the talk show host is not unlike a personal testimonial that distributors utilize every day in their network marketing businesses. The campaign generated a lot of excitement so much so that GMX International President Francis Costanzo featured Mendenhall and his success story in a national meeting of company distributors.
If you are thinking of television and radio advertising as another arrow in your quiver for recruiting and sales, industry experts will tell you that there are three more essential elements to keep in mind: follow-up, follow-up, follow-up. If your advertising is successful enough to draw the listener to an 800 number, make sure that you are following up with quality information and contacts, including letters, brochures, telephone calls, and personal contact. These are hot prospects. Don't lose them!Seymour, the veteran broadcaster, believes that infomercials which promote network marketing opportunities are doing a favor for everybody. Each of his radio and television shows start out and conclude with his now trademarked admonition, "There is more opportunity in America today than ever before, and the great American dream is still alive.$)A!1
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