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MLM Marketing:
Long Distance Sponsoring: Reach Out and Recruit Someone
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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In a highly mobile America, one thing is for sure: your network of friends, relatives and acquaintances will reach beyond your own city of residence.   And if you're involved in network marketing, your locally sponsored distributors will also know people outside the area.

Because of this, you are bound to become involved in long distance sponsoring even if you don't travel to distant locations to do opportunity meetings, or advertise in national publications or publications outside your city.

Don't run way from this opportunity.   Embrace it.   It may be the distributor group sponsored by you in a city a thousand miles away that turns out to be the most productive unit in your organization.

Like everything else in this business, however, there are right and wrong ways to go about long distance sponsoring.   Los Angeles-based Jay Sargeant, of Sargeant & Associates, a national developer and producer of marketing and training materials for network marketing companies and distributors, notes that "a conscious game plan may make all the difference in effective long distance sponsoring."  He points out that the helter skelter approach to sponsoring ("go wide and see where it goes") won't necessarily yield the best results for your time and effort.   Using this approach, he says, people are told to sign up anyone "as long as they breathe and make marks on a mirror."

Like any other important financial decision, he says, give it thought.   "Just because you know a guy in Ohio, doesn't mean you should sign him up, particularly if he is going to do nothing in your organization but draw on your time."

This approach may support a few heavy hitters at the top of a network marketing organization, but not the average distributor.   Sargeant points out that the top people in a network organization always try to put active, motivated people on their front line. 

In network marketing, long distance sponsoring opens a "world of opportunity."  If you're willing to do it right, it can be an extremely profitable world.

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MLM Consultant and MLM Software Expert