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MLM Marketing: MLM Consulting
Network Marketing Through Mail Lists
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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List Sources

So where do you get your mailing lists?  

You can develop the lists yourself or get them from others.   Possick notes that the best list is your "A list."  This is a list of network marketing distributors whom you know.   These are people who may have been in your sales organization or who you have met in other network marketing programs.   They may also have responded to other direct mail advertising that you've done in the business opportunity area, such as books or money-making programs.

After you have worked your own list, you need to go to others.   You can go to mail list brokers or directly to the source of those who have developed mail lists.   Possick has little faith in brokers who offer network marketing mail lists because these lists tend to be of low quality and often are merely recycled names accumulated from old downline computer printouts of network marketing companies.  

Magazines and publishers of network marketing publications are excellent sources of original lists, he notes.   The best lists come from those who are list owners and who mail their own lists, i.e., "work the lists."  Possick notes that it is only those who work the lists that can guarantee that the recipients are likely to be more responsive to a network marketing opportunity.

Lists of those who have responded to a network marketing opportunity should definitely be viewed more favorably than generalized lists of those who have merely responded to a generalized business opportunity.   Possick ranks the quality of lists from top to bottom in the following order:

         1. Your own personal A list.

         2. Another distributor's A list with an endorsement (personal recommendation).

         3. Network marketing book buyers, recruiting service lists.

         4. Another distributor's A list without an endorsement.

         5. Hot opportunity seekers lists.

         6. Run-of-the-mill network marketing company lists.


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MLM Consultant and MLM Software Expert