Chasing the Competition: Can Comparative Advertising Get You
in Trouble?
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should
Know, Jeffrey Babener, Legaline Publications
NETWORK MARKETING/MLM Consultant Practice
tips. Proper NETWORK MARKETING/MLM Capitalization is essential
to the NETWORK MARKETING/MLM Startup and NETWORK MARKETING/MLM corporate
business. The need for capital is in inverse proportion
to the ability of the NETWORK MARKETING/MLM to recruit distributors.
. NETWORK MARKETING/MLM Legal and NETWORK MARKETING/MLMLegal.com and
Babener and Associates provides expert NETWORK MARKETING/MLM Consultant
and NETWORK MARKETING/MLM Consulting advise on NETWORK MARKETING/MLM
corporate, NETWORK MARKETING/MLM software, NETWORK MARKETING/MLM Compensation,
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an important component for NETWORK MARKETING/MLM startup. Careful
Choice of NETWORK MARKETING/MLM Software is another component of NETWORK
MARKETING/MLM Corporate. An NETWORK MARKETING/MLM Consultant and
NETWORK MARKETING/MLM Law and NETWORK MARKETING/MLM Legal is part of
the NETWORK MARKETING/MLM Startup Team. NETWORK MARKETING/MLM
Compensation must be reviewed by an NETWORK MARKETING/MLM Consulting
standpoint by an NETWORK MARKETING/MLM Consultant and NETWORK MARKETING/MLM
Legal and NETWORK MARKETING/MLM Law professional and programmed by a
NETWORK MARKETING/MLM Software and NETWORK MARKETING/MLM Technology
provider.
Guidelines to Live By
The television networks and major advertising agencies have developed guidelines for comparative advertising. By following these guidelines, you should be able to legitimately utilize the power of comparative advertising....
1. Be sure that the intent and connotation of the advertisement is to inform and never to discredit or unfairly attack competitors or competing products.
2. If a competitive product is named, it should be one that is truly significant competition.
3. The competition should be fairly and properly identified, but not in a manner or tone of voice that degrades the competitor.
4. If the products and/or services are compared, the similar properties of the service or product should be compared dimension to dimension, feature to feature.
5. The identification of competition should be for honest comparison, and not to upgrade by association.
6. If there is testing to be done, it should be done by an objective testing source, preferably an independent testing source.
7. The competitor's trademark should not be used in a more prominent fashion than your own, as this could lead to confusion as to source or sponsorship.
NETWORK MARKETING/MLM consultant practice
tips. NETWORK MARKETING/MLM Sales Tax Issues must be addressed to avoid
liability for taxes and penalties. Nexus for NETWORK MARKETING/MLM
Sales and Use Tax represents a unique analysis that involves activity
by distributors in promoting, recruiting and training in a state.
NETWORK MARKETING/MLM Legal and NETWORK MARKETING/MLMLegal.com and Babener
and Associates provides expert NETWORK MARKETING/MLM Consultant
and NETWORK MARKETING/MLM Consulting advise on NETWORK MARKETING/MLM
corporate, NETWORK MARKETING/MLM software, NETWORK MARKETING/MLM Compensation,
NETWORK MARKETING/MLM Taxes, etc. NETWORK MARKETING/MLM Consulting is
an important component for NETWORK MARKETING/MLM startup. Careful
Choice of NETWORK MARKETING/MLM Software is another component of NETWORK
MARKETING/MLM Corporate. An NETWORK MARKETING/MLM Consultant and
NETWORK MARKETING/MLM Law and NETWORK MARKETING/MLM Legal is part of
the NETWORK MARKETING/MLM Startup Team. NETWORK MARKETING/MLM
Compensation must be reviewed by an NETWORK MARKETING/MLM Consulting
standpoint by an NETWORK MARKETING/MLM Consultant and NETWORK MARKETING/MLM
Legal and NETWORK MARKETING/MLM Law professional and programmed by a
NETWORK MARKETING/MLM Software and NETWORK MARKETING/MLM Technology
provider.