Co-op Advertising: Getting the Word Out
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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What About the Cost?
Laggos estimates that in addition to the actual advertising cost, the follow-up packages that are mailed to the prospect and the lead recipient, will run about $3 a lead - that's $2 for the packaging and postage and another $1 for the 800 number telephone call.
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