Co-op Advertising: Getting the Word Out
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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... And the Results?
How long will it take to see the results of your co-op advertising?
When you take into account the fact that you have to place the ad, send the follow-up mailings, make the follow-up telephone calls, fill out and send the distributor applications, and then wait for the first product orders to be placed and tracked with the computer accounting system, it's reasonable to expect that three months will go by before you start to see override commissions on the sales that you are creating.
The three key variables of the results you get will be:
1. Advertising. Do you have quality ads? Are they placed in the right publications? Are they targeted effectively to your prospects? (After the first round with print publications, it will be worthwhile to consider spot radio advertising, and a distant third consideration will be television or infomercials.)
2. Follow-up. Is follow-up quick, persistent, and effective? Are the printed materials, telephone scripts, and other components of the follow-up procedure persuasive?
3. Training. Once distributors are in the program, there is no substitute, says Laggos, for ongoing product and sales recruitment training.
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