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MLM Marketing:
How to Plan a Great Meeting
All the Important Details Part 1

By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications

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Details, details, details!   One mark of a great meeting is that things go so smoothly that nobody knows you've gone to the trouble of looking after the details.   But as they say, it's the little things that make the difference.   Veteran meeting planner, Gregory White, of San Diego's Hamilton LaRonde & Associates, a leading management consulting firm in the network marketing industry, has these suggestions regarding the small but crucial details:

Seating

The goal is to avoid a meeting with lots of empty chairs.   Assuming a meeting for 150 people, set up the room with 100 chairs theater style (placed in the front 70 percent of the room).   As a back up have 50 chairs stacked in an adjacent service area.   Also leave some area at the back of the room.

Displays

Place one 8-foot, narrow table on the front wall with a pitcher of water.   This table can be used for display items, speaker notes, materials, etc.   Place two 8-foot, standard-width tables on the rear wall, end-to-end, or on one side for displays.   Ask the hotel to have all the tables skirted.

Registration Area

Place one 8-foot table in the registration area outside the meeting room.   This too should be skirted.   The following items should be placed on this table:

•  Name tags.   These are easy to forget.   But don't.   They really help people talk to one another.   You can pick them up at most stationery stores.

•  Registration cards.   Make sure to record who is in attendance, so you can follow up later.   Either have an attendance sheet on the registration desk as people walk in or consider having a drawing or door prize as an inducement for attendees to fill out registration cards.

•  Company sign or banner.   Place this near the registration area to create recognition.   Remember many meetings may be going on in the same hotel at the same time.

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